Shopping at will soon no longer be limited to the web. The company plans to offer a physical shopping experience in the form of a brick-and-mortar store, it's claimed.

The Wall Street Journal has reported that Amazon's first physical store will open around the holidays. It'll be located on 7 West 34th Street, across from the Empire State Building, in Midtown Manhattan. The company is likely opening the store in an attempt to showcase inventory (such as the Fire TV set-top box and Fire smartphone) as well as market its brand.

Amazon apparently wanted to go physical for a long time and considered opening a store in Seattle, especially after chains like Wal-Mart stopped selling the online retailer's hardware devices in an attempt to cap its growth. The company's new store will be in a 12-story building that once housed Ohrbach’s department store. It currently has two street level shops and access to loading docks.

There's not much else to go on at the moment, including whether the store is permanent, but the company allegedly wants to expand physical stores to other locations should the New York one be a success. That said, Amazon could also abandon the idea of a physical store altogether, as unnamed sources told The Wall Street Journal the whole idea is just an experiment for now.

Keep in mind Amazon has launched pop-up stores and locations managed by subsidiaries in the past, including large metal lockers in convenience stores and parking garages around the US.

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