Amazon has added to its ever growing portfolio of iOS apps by launching Amazon Deals for its US e-retail customers.

Amazon Deals provides an iPhone friendly platform for the Amazon Gold Box offers, making it easier to find the daily bargains.

The app will help you save the pennies (or cents) by providing you links to Amazon's Deal of the Day and limited-time Lightning Deals featured in Amazon's Gold Box page.

"With Amazon Deals, no matter where they are, our customers can stay connected and informed on deals in their favourite categories and purchase from their iPhone immediately, before they sell out, so they never have to miss another deal", said Sam Hall, director of Amazon Mobile.

The Amazon Deals app also includes customer reviews, detailed product information and the ability to share product links via email, Twitter and Facebook. You can also make purchases via Amazon Prime from within the app.

Amazon Deals is in the US App Store now and is free.