The online mobile directory 118 800 has been forced to take down its website, possibly due to the weight of traffic of people trying to remove their names from the service. it currently displays a "service suspended" page when you try and visit it.
Google trends shows that traffic from the UK over the last few days has surged 600%. It may be a co-incidence, but at the same time, an informal campaign has been waged on Twitter with users sharing the best tips for how to remove yourself from the service.
As previously reported on Pocket-lint, the data provided by this service comes from market research and premium rate companies, not the operators themselves, who have refused to cooperate with 118 800. The website currently says:
"All ex-directory requests made by people in our directory to date are being processed. There will be no need to resend these requests. And we will take further ex-directory requests when the service resumes. We will not be taking ex-directory requests by phone or text whilst the service is not operational".