ITN On, the multimedia division of ITN, has launched a gaming channel on the popular social networking site, Bebo.

The channel will be available from today and is the first one of its kind on the website, which attracts 45 million users worldwide.

ITN had said that "Bebo users can log on to Game On for all the latest gaming news, reviews, previews and engage with the channel via polls and debates."

There will be daily video clips and and blogs from ITN On's presenter Nathaniel Lippiett, and the weekly gaming programme Gamerzine TV produced by the channel will also uploaded for game fans to watch.

ITN On MD Nicholas Wheeler said: "Bebo has a very strong offering that caters to a very desirable youth market and it is this elusive audience that appeals to ITN On and our advertisers.

"There is a large community of gaming fans on the Bebo platform and Game On is made specifically with that audience in mind, This newly created channel encourages them to interact, share their opinions, gaming tricks, build a community and make the channel their own."