We7 has launched its full music service in the UK that sees millions of tracks from artists including Kings of Leon, Pink, Nickelback, and Estelle legally and instantly accessible on the site.

Described as "an easier and better alternative to piracy", We7 gives music fans unlimited access to three million tracks to listen to for free and on-demand.

The service is ad-supported so rights owners and artists get paid by We7 using both audio (as pre-roll ads) and digital advertising.

Users can create personal playlists, share their favourites and buy the music they love at We7's download store, in a high quality MP3 format.

We7 CEO, Steve Purdham, said: "It was just 18 months ago that we had the dream of delivering great music that's free and legal for consumers and where artists and rights owners get paid".

"Today that dream's a reality. We7 has great music and that builds great audiences which will be highly valuable to brands and advertisers. We're hugely proud of our great service and very excited to be delivering it to the benefit of music fans, artists and brands alike."