The Filter, a personalised entertainment content filtering system, today announced its official launch of www.thefilter.com – an
artifically intelligent, interactive portal designed to help users discover new music, film and web video, based on their individual tastes and moods.

The service launched into private beta back in April, but everyone can visit The Filter (and undertake a brief taste profiling exercise) to get a daily homepage of music, film, and web video recommendations, all personalised to their taste. Further usage of the site will enable The Filter to learn and therefore improve the levels of personalisation.

The Filter is the vision of music legend and technology pioneer Peter Gabriel, and claims to "provide an holistic approach to filtering out irrelevant content and filtering in content based on an individual's taste and mood".

The vision is to extend this technology to other content areas such as books, TV and podcasts to enable the technology to be a "filter to everyday life".