MySpace has launched a "premium film channel" which they state is "set to become one stop destination for cinema goers online".
The UK site, "Trailer Park", will let film promoters to post trailers for up and coming releases in one central location, as well as "talk directly" to the MySpace audience.
Trailers featured on the channel will get editorial support across MySpace including featured profile and video exclusive slots on the UK home page.
Film lovers will be able to access release information, click through to official sites and MySpace profiles in addition to being able to upload the trailer onto their own personal profiles and forward to their friends.
The first film studio to make use of the channel is 20th Century Fox who has chosen Trailer Park to showcase the movie "Lions For Lambs".