has launched in the UK.

Crowdstrom is a new online service which aims to help UK shoppers make better informed purchase decisions based on the advice and recommendations of others.

The site claims to bring together a "wealth of information and expert knowledge" garnered from those in the know – including bloggers, journalists and other key opinion formers.

Users can not only browse buyers guides, expert and user reviews and product videos from around the web, but can also ask the "Crowd" for advice on what they should buy.

Their Crowd consists of the most knowledgeable people on the web from bloggers, experts, trusted friends and family and other users of the products.

To find out more, go to