Altec Lansing has launched "You Groove" that they describe as an online club for like-minded, free spirited music lovers.
The website, www.yougroove.eu offers competitions, You Groove is being launched this month by offering members the chance to win a trip to Berlin, for themselves and four friends.
To enter, all they have to do is video themselves dancing to the You Groove theme song and upload their video to the site. Other members will be voting for the best groover.
Luc Ackaert, marketing director said: "You Groove is a celebration of music in all of its forms. We developed the club to encourage people to create, share and enjoy music, whatever their groove".
Altec Lansing is also offering You Groove members the chance to trial and review new products by becoming a "Test Pilot". The scheme allows music enthusiasts to voice their opinion, help with product development and become involved with the company.
Finally, You Groove members can create their own music with an exclusive link up to Splice, the online sequencer, enabling users to mix and mash their own songs.