EMI has come to an agreement with Yahoo Music to stream music videos on its European websites.
The deal means that music fans can watch chart-topping videos for free, although they can't be downloaded or copied on to portable digital music players.
Music videos from artists including Lily Allen, Corinne Bailey Rae, Coldplay, Gorillaz, and Norah Jones can be expected to be viewed on the site.
Yahoo Music also allows users to make personalised “My Video” lists, which tracks recently-played videos and rated videos.
“As the digital music market grows, we must continue to look for new ways to offer consumers the opportunity to enjoy our artists' content”, said Jean-Francois Cecillon, chairman and CEO of EMI Music Continental Europe.
“Thanks to services such as Yahoo Music, video-on-demand is becoming a valuable new channel that enables us to connect fans with the music they love.”