The thirteenth annual NetObserver Europe study has thrown up some interesting statistics about the varying internet behaviour of Europeans from five countries.

The survey found that online advertising is most effective with French and British users, with over 50% of French users participating in online competitions, and 40% of British users having visited a website after seeing its advertising on the web.

Spanish users are the early-adopters, taking quickly to new services, which may have something to do with the fact that out of the five countries studied, Spain has the youngest users with 60% of them being between the ages of 15-34. Germans tend to be luddites, being the slowest to adopt new services.

However, they come out ahead in using paid online services like sending texts via the web, playing video games, and sending photos off to be printed. Along with the British users, they pay the most to download music and other media for their mobile phones.

Italian and Spanish users look upon online advertising fondly, with around 60% believing that it has helped them find new products and services.



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