Wi-Fi network operator, The Cloud, today announced a radical new low pricing structure which will make unlimited broadband Wi-Fi access available for just £11.99 across its 7000 UK indoor hotspots and outdoor hotzones.

The Cloud will be launching the tariff in conjunction with a number of major partners, plus the offer will be directly available from The Cloud hotspots and website.

The new unlimited flat rate package, called UltraWiFi, will be available from 1st July 2006 at a price of £11.99 a month with a 12 month subscription, and £11.99 a week on a pay-as-you-go basis. This sets a completely new pricing model for Wi-Fi access.

George Polk, CEO, The Cloud comments: "By removing price as a barrier and structuring it so people can now be connected all the time at no additional cost, UltraWiFi enables a world where your computer, your music player, your camera or your low cost VoIP phone is always connected to your Internet world”.

This service will be introduced at the same time as The Cloud switches on its new city centre hotzones in Birmingham, Cambridge, Edinburgh, Leeds, Liverpool, Manchester, Nottingham and Oxford, along with the London boroughs of Kensington and Chelsea, Camden and Islington.

In addition to the new hotzones coverage, people will be able to log on and use unlimited Wi-Fi at Cloud hotspots located at BAA airports, regional airports, First Great Western train stations, Coffee Republic outlets, Little Chef cafés, Swallow Hotels and over 4000 pubs and regional hotels across the country, as well as the business district of Canary Wharf.