A company called Storksak has launched a bag dedicated to serving new Dads.
Designed by British duo Marshall Bergman the bag is already a firm favourite with Brad Pitt and Angelina her Storksak "Gigi".
The Storksak "Jamie" is designed with modern neutral lines and comes in a tough pebble cowhide leather in either black or espresso. Inside features include a padded changing mat, insulated side pockets to keep bottles warm or cold, key holder, mobile pocket, pen holders as well as many other internal organisational pockets and compartments.
The lining is wipe-clean and the bag is designed to fit most laptops as well for that father on the go.
It comes with an adjustable strap that can be slung over the shoulder and costs £120, Although Brad seems to have got his early - the rest of us will have to wait till May.