ntl has launched a new 10Mbps broadband service in the UK that will also offer customers a PC security package and premium broadband content.

The free premium content is provided in four categories: music, games, digital photos and kids. The company has teamed up with a number of partners to offer content to its users. Customers will get exclusive live gigs and interviews from MTV, 15 free photo prints every month and 400Mb online storage from Photobox, 10 free tracks to download per month from Sonic Selector and access to hundreds of games such as LEGO Racers and Crazy Golf.

The security pack will protect up to three PCs from 140,000 different viruses, with updates every 3 hours. This is also provided at no extra cost.

Customers will also receive an increased usage allowance of 75GB (up from 30GB) so users can do more of what they enjoy online. For the typical household that allows roughly 24/7 websurfing, 8 hours of online gaming every day, 1,000 MP3 downloads a week, 60 hours of video streaming each week (up from 6 hours with 30Gb allowances) and sending and receiving 2,000 email messages with attachments such as digital photos (10,000 messages without attachments)

New and existing 3Mb Broadband customers are the first to experience the new service. Existing customers will be upgraded automatically today, although some may require a hardware upgrade to receive the full 10Mbps. Upload speeds are also increased to 512K (from 300K).

The company has also announced that in early 2006, existing 3Mb customers will also see a price cut from £37.99 to £34.99 per month.

ntl is stating that downloading a 30 sec clip or movie trailer on the new service will take just 1 seconds compared to 8 seconds.