It appears Americans were mostly reading blogs in the US last year following a report published by American research company; Pew Internet & American Life Project.

The report suggested that blog readership was up 58% to 27% in 2004 even though 62% of American have no idea what a blog actually is.

Other interesting results from the survey suggest that the over 7% of American, some 8 million people, run a web log.

The survey also looked into the use of RSS aggregators or XML readers that feed news from your favourite sites to an inbox.

The survey found that 5% of American internet users use RSS aggregators or XML readers.

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However the result also showed that the demographics of blogs are dominated by young men. The survey found that 57% of blog writers are male, and 48% of those questioned where under 30