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(Pocket-lint) - Pinterest's Try On is an augmented reality feature designed to help users try on new makeup looks.

You can use Try On to test various lipstick shades from brands like Estee Lauder, Bobbi Brown, Sephora, bareMinerals, Neutrogena, Charlotte Tilbury, MAC, Loreal, NYX Professional Makeup, YSL, Lancome, and Urban Decay, to name but a few.

Here is how Pinterest Try On works and how to use it.

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How does Pinterest Try On work?

Pinterest's Try On feature launched at the beginning of 2020 and it is now available in the US and UK through the iOS and Android versions of the Pinterest app. It's powered by Pinterest's Lens visual search and it uses augmented reality to allow Pinterest users to try on different lipstick shades for their skin tone. 

The Try On button - which sits within the search section of the Pinterest app - allows users to swipe between various lipstick shades from brands but it also appears in search with related terms like "matte lipstick" or "red lips". 

The Try On feature is integrated with Pinterest's skin tone range feature to enable users to see similar lip shades on skin tones like their own. The feature also doesn't use any skin smoothing or image altering effects that make you look less like you.

The Try On feature allows users to buy from a retailers website if they find a lipstick shade they like, or save the look. It's also possible to take a photo and save it for later.

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How to use Pinterest Try On

To use the Pinterest Try On feature, follow the steps below:

  1. Open the Pinterest app
  2. Tap on the search tab at the bottom of your display
  3. Tap on the camera icon within the search bar
  4. Tap on the Try On button to the right of the shutter button
  5. You can then swipe through the various lipstick shades available, seeing the shade on your face in real time
  6. Tap the lipstick shade to take a photo, which you can then Pin to a board 
  7. Or swipe up on the lipstick card information and you choose to Shop or Save

When you swipe up on the lipstck card, you will also see "More Like This" links, which bring up select pins with related looks.

Writing by Maggie Tillman. Editing by Britta O'Boyle. Originally published on 29 January 2020.