Tesco's Clubcard TV service, which provides free on-demand movies and television to Clubcard users, has signed a content deal with BBC Worldwide.

The deal means that Clubcard TV will include shows from chefs such as Antonio Carluccio, Ken Hom and Gary Rhodes. The comedy series Goodness Gracious Me and Two Pints of Lager and a Packet of Crisps will also be added. 

Clubcard TV is powered by Blinkbox and uses clever targeted advertising based on Tesco shopping habits to keep itself ticking over. As such, the service is entirely free and has a wider range of content than you might imagine, provided you don't mind sitting through a few adverts. Deals with Aardman, Endemol and Warner Bros mean good-quality viewing.

“With this deal we’re adding a raft of new TV titles to our expanding catalogue, providing access to even more great digital entertainment in a way that’s easy and accessible for customers.” said Scott Deutrom, managing director of Clubcard TV at Tesco

At the moment, Tesco has 16 million Clubcard members, all of whom can view the free content on Clubcard TV.

The BBC recently spoke out against Sky's charges for EPG listing. At the moment, the BBC pays Sky nearly £6 million a year to be listed on Sky's programme guide. 

"At the minimum, we think a zero-pay regime would be a fair outcome. Sky’s ability to offer the BBC channels is hugely important to its business and it should pay for the carriage." said John Tate, director of policy and strategy, BBC in an interview with Broadcast magazine. In contrast, BBC Worldwide has just joined Tesco's new ad-funded television service.

Tesco owns an 80 per cent stake in Blinkbox, explaining for the most part why Clubcard TV exists. Launched this year, it has its sights firmly aimed at the likes of Netflix.