A newly global online dating site is angling for publicity by stating that Brits are among the ugliest people in the world.

The site, which asks "do you want to guarantee your dates will be beautiful?", works on the premise that those who want to join have to submit an image which its approved users then vote on to democratically decide whether or not you are good-looking enough to join their elite ranks.

Apparently fewer than one in eight British men and only three in 20 British women who have applied to BeautifulPeople.com have been accepted, reports Reuters from a BeautifulPeople.com statement.

In the last month the site has rejected nearly 1.8 million people from 190 countries, admitting just 360,000 "beautiful" new members.

"I would say Britain is stumbling because they don't spend as much time polishing up their appearance and they are letting themselves down on physical fitness", BeautifulPeople.com's MD said. "British people just aren't as toned or glamorous".