(Pocket-lint) - Amazon Prime Day 2021 is here and finishes tonight at midnight. There are plenty of deals still live and new lightning deals are also appearing all the time.
The Fire TV Stick 4K Ultra HD with Alexa Voice Remote was the most popular item purchased on day one of Prime Day in the UK. Other top sellers in tech included the Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner.
This is our UK specific page - check out our Amazon US Prime Day deals if you're in the States.
Do I need to be a Prime member to get Amazon Prime Day deals?
Yes - to get Amazon Prime deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership.
Amazon Prime Day UK deals live now
Amazon device deals
• Amazon Echo Show 5 (1st gen) - save £40, now £39.99: Amazon's smallest Echo Show, perfect for the bedroom. View the offer on Amazon
• Amazon Echo Show 8 (1st gen) - save £40, now £59.99: Amazon's medium-sized Echo Show ideal for any room. See deal on Amazon
• Amazon Echo (4th gen) - save £35, now £54.99: The latest version of the Echo gets a good discount, ideal for voice controlling your music and smart home. See the deal on Amazon
• Amazon Echo Dot (4th gen) - save £25, now £24.99: Amazon's smaller Echo device gets a 50 per cent discount, a perfect addition to your home. View the offer on Amazon
• Amazon Echo Dot with Clock (4th gen) - save £25, now £34.99: Amazon's smaller Echo with a clock, ideal for the bedroom. View the offer on Amazon
• Amazon Echo Auto - save £25, now £24.99: Bring Alexa to your car with this clever little device. See the offer on Amazon
• Amazon Kindle (2019) - save £20, now £49.99: Amazon's reading device (with adverts) with front light. View the Kindle offer on Amazon
• Amazon Kindle Paperwhite (2018) - save £40, now £79.99: A more premium reading experience (with adverts) with front light. See the Kindle deal on Amazon
• Amazon Fire HD 10 (9th gen) - save £70, now £79.99: The largest of Amazon's tablets with a big saving. Note this is the 2019 version. See the Fire tablet deal on Amazon (from 21 June)
• Amazon Fire HD 8 - save £50, now £39.99: The latest Fire HD 8 is a great entertainment tablet at a cracking price. View the Fire tablet offer on Amazon
• Amazon Fire TV Cube - save £50, now £59.99: The Fire TV Cube will control your TV, with voice control, as well as stream loads of content. View the Fire TV offer on Amazon (from 21 June)
• Amazon Fire TV Stick 4K - save £23, now £26.99: You'll get 4K HDR streaming content from this compact TV stick. See the Fire TV offer on Amazon (from 21 June)
• eero Pro mesh Wi-Fi router/entender - save £52, now £97.00: Get a mesh network to boost your domestic Wi-Fi. See the eero deal on Amazon
• Ring Video Doorbell Wired - save £14, now £35.00: Bring a camera to your door, with smartphone control. View the offer on Amazon
• Blink Mini - save £13, now £21.99: An indoor camera to keep and eye on things when you're away from home. View the deal on Amazon
• Ring Spotlight Cam Wired - save £60, now £119.00: A wired outdoor camera with spotlights to boost security. View the deal on Amazon
• Panasonic 65-inch TX-65HX580BZ, now £549 (was £749, save £200): An expert blend of top-tier features, with OLED 4K, HDR10, HLG and Dolby Vision all on board.
• Sony 65-inch Bravia A8, now £1,799 (was £2,399, save £600): This big OLED panel is a real master, now for a cut of the price.
• Hisense 50-inch AE7000, now £379 (was £449, save £70): An excellent mid-level 4K model that receives a saving to bring it more into entry-level pricing.
• Philips 58-inch PUS8545/12, now £549 (was £749, save £200): This 4K LED TV features Ambilight edge illumination, now with a solid 20% off the asking price.
• Philips 43-inch PUS7555/12, now £299 (was £390, save £91): A perfect pickup for smaller rooms, this 4K and Ambilight model is available here for a very friendly rate.
• Hisense 32-inch A5600FTUK, now £199 (was £249, save £50): A Full HD (1080p) telly, first released in 2020.
Check out all our TV deals
Nintendo Switch deals
• Nintendo Switch - save 7%, now £279.00: The main console rarely gets any discounts, so this is worth checking out. See the Nintendo Switch deal
• Nintendo Switch with new Pokémon Snap - save 11%, now £309.99: Get a really fun photography game with your Switch, at a nice cut-price. See the Nintendo Switch deal
• Razer Blackshark V2 X gaming headset - save 33%, now £39.99: This wired headset is compatible with everything and sounds fantastic. View the Razer Blackshark gaming headset deal
• PowerA Everywhere Messenger Bag - save 47%, now £15.99: A great carrying case that can take the Switch, its dock, and loads more. View the PowerA Messenger Bag deal
• Immortals Fenyx Rising - save 63%, now £21.49: A great ancient adventure for a cut price. See the Immortals deal
• Persona 5 Strikers - save 46%, now £26.99: This great action game expands on the Persona 5 story. See the Persona 5 Strikers deal
• Ring Fit Adventure - save 14%, now £59.00: The ultimate fitness game gets a decent cut. See the Ring Fit Adventure deal
• Just Dance 2021 - save 52%, now £23.99: Ubisoft's amazing dancing series keeps on giving. See the Just Dance deal
• Mario Golf: Super Rush - save 12%, now £47.99: This is a solid little pre-order discount. See the Mario Golf deal
Check out all our Nintendo Switch deals
Gaming accessory deals
• Roccat ELO 7.1 Air headset - save 41%, now £52.99: This is a brilliant headset, and perfect for PC gamers. View the Roccat ELO 7.1 Air Gaming Headset deal
• Turtle Beach Recon 50X Gaming Headset - save 50%, now £14.99: A solid affordable wired headset that'll work with any console you've got. View the Turtle Beach Recon 50X Gaming Headset deal
• Turtle Beach Stealth 700 Gen 2 Gaming Headset - save 15%, now £109.99: You can grab a smaller saving on a fancier Turtle Beach headset. View the Turtle Beach Stealth 700 Gen 2 Gaming Headset deal
• Logitech G203 LIGHTSYNC Gaming Mouse - save 49%, now £17.99: This is a really excellent gaming mouse for a seriously reasonable price. View the Logitech G203 LIGHTSYNC Gaming Mouse deal
• Roccat Vulcan TKL Pro keyboard - save 27%, now £109.99: This is a great discount on an impressive keyboard. See the Roccat mechanical keyboard deal
• PowerA Enhanced Wired Controller for Xbox - save 34%, now £22.99: This is a really fair price for a solid wired controller. See the PowerA Xbox controller deal
• PowerA DualShock 4 Charging Dock - save 55%, now £8.99: An amazing price for an officially licensed PS4 controller dock. See the PowerA DualShock 4 dock deal
• OIVO PS5 Controller Charging Dock - save 55%, now £9.49 (with voucher): This is also a superb price for PS5 owners. See the OIVO PS5 controller dock deal
• HyperX QuadCast streaming microphone - save 26%, now £89.00: This microphone from HyperX is a great addition to any streaming setup and also ideal for beginners. View the HyperX QuadCast microphone deal
Check out all our gaming accessory deals
For Amazon Prime Day 2021 there are a bunch of deals. AirPods Pro are down to £188, a saving of £61. Apple AirPods with Wireless Charging Case are £155 in the UK, around 22 percent off. The version with wired charging case is £119, £39 off.
• Bose Noise Cancelling Headphones 700: save £139.95, now £209.00 (was £349.95). The Bose Noise Cancelling Headphones 700 take Bose's known sound quality and add some style to offer an attractive pair of headphones. Check out the deal here.
• Sennheiser Momentum 3 Wireless Noise Cancelling Headphones: get £119.00 off, priced at £250.00 today (was £369.00): Packed with smarts and high-end features, these great-looking over-ear cans are made from high-end materials and are worth considering based on the design alone. See the deal on Amazon.co.uk
• Sony WH-1000XM3 Noise Cancelling Wireless Headphones: save £132.00, now £198.00 (was £330.00): Where comfort and excellent sound quality meet, that's where you'll find the Sony WH-1000XM3 Noise Cancelling Wireless Headphones. View the Prime offer here.
• Bang & Olufsen Beoplay H4 2nd Generation Over-Ear Wireless Headphones: save £115.01, now £134.99 (previously £250.00). Bang & Olufsen always keep you looking good and packing in amazing sound quality, and so the Beoplay H4 2nd Generation Over-Ear Wireless Headphones don't disappoint. See the Amazon Prime deal.
• Sony WH-XB900N Extra Bass Noise Cancelling Wireless Headphones Optimized For Google Assistant and Alexa: save £30.99, now £109.00 (was £139.99). Sometimes it's just all about the bass, and the Sony WH-XB900N over-ear headphones make no compromises. Check out the offer on Amazon.
• Sennheiser HD 599 Special Edition, Open Back Headphone: save £90.99, now £89.00 (was £179.99). The Sennheiser HD 599 Special Edition headphones are wired and open-backed, meaning there's not compromise in sound quality. See the Prime deal here.
• Philips Fidelio X2HR/00 Over-Ear Headphones with 50mm drivers: save £175.00, now £94.99 (was £269.99). The Philips Fidelio X2HR/00 have an open back design and large, 50mm neodymium drivers, meaning a clear, crisp sound. Check out the Prime deal here.
• Jabra Elite 75t Earbuds: save £50.99, now £99.99 (was £149.99). The Jabra true wireless earphones are some of the best performers on the market, especially in this price range. You get a great fit, great sound and active noise cancelling in this pair. Check out the offer here.
• Sennheiser CX 400BT True Wireless Earbuds: save £79.00, now £90.00 (previously £169.00): The Sennheiser CX 400BT headphones offer fantastic sound in a compact and affordable package. View the deal here
• Sony WI-1000XM2 Noise Cancelling In-Ear Headphones: save £113.01, now £186.99 (was £300.00). Built with comfort and sound quality at their heart, the Sony WI-1000XM2 in-ear headphones maketravelling that much easier. See the Prime offer here.
• Sony WF-SP800N Noise Cancelling Truly Wireless Headphones: save £72.01, now £107.99 (was £180.00). The Sony WF-SP800N in-ear headphones are built for an active lifestyle. See the Prime offer here.
• Sony WF-1000XM3 Truly Wireless Noise Cancelling Headphones: save £90.00, now £129.99 (was £220.00). You need great sound wherever you go, so take along the Sony WF-1000XM3 headphones to provide just that. Get the offer here.
• Technics AZ70WE Premium True Wireless Earbuds: save over £105.00, now £154.99 (was £259.99): The Technics AZ70WE Premium True Wireless Earbuds uses a large 10mm driver to deliver superb sound in a tiny package. Check out the offer.
Check out all our headphone deals
• Soundcore Motion Boom Outdoor Speaker: save £27.00, now £62.99, (was £89.99). For summer days enjoying the sunshine, have a look at the Anker Soundcore Motion Boom speaker, with its IPX7 Waterproof rating and 24 hour playback. Check out the offer at Amazon.
• Bang & Olufsen Beoplay M5 Wireless Speaker: Save £179.01, now £349.00, (was £529.00). For truse 360 degree sound and that classic B&O quality, check out the Beoplay M5 Wireless Speaker. See the Prime deal here.
• Bose Portable Smart Speaker: Save £104.96, now £224.99, (was £29.95). Get a stylish Bose portable speaker and have it obey your commands with fantastic audio. Get the Prime deal here.
• Sony GTK-XB72 EXTRA BASS High Power Audio System with Lights: Save £85.95, now £169.00 (was £254.95). Get your party started with the Sony GTK-XB72 EXTRA BASS High Power Audio System, complete with lights. Get the deal on Amazon.
• Sony SRS-XB43 EXTRA BASS Portable Wireless Speaker: Save £47.00, now £122.00 (was £169.00). Take the party with you with the Sony SRS-XB43 EXTRA BASS Portable Wireless Speaker. Get the Prime deal here.
• House of Marley Bag of Riddim 2 Bluetooth Speaker + REWIND Fabric Travel Bag: Save £130.00, now £119.99 (was £249.99). The House of Marley Bag of Riddim 2 Bluetooth Speaker is even more portable with the additional REWIND fabric bag. And all made sustainably. See the Prime deal here.
• Marshall Stockwell II Portable Speaker: save £51.00, now £118.99 (was £169.99). For those who like a classic guitar amp vibe, Marshall speakers have a unique and iconic look and great sound. They look fantastic on a bookshelf too. Check out the offer at Amazon.
• JBL Boombox 2 - waterproof, wireless speaker: save £99.01, now £299.99 (was £399.00). It's summertime and the watering holes are calling for a party, so take along the JBL Boombox 2 to set the mood. See the deal at Amazon.
Check out all our speaker deals
Smart home deals
• Philips Hue Play Bar two-pack with Hue Hub, £99.99 (reduced from £107.95, save £7.96) - see the deal onAmazon
• Philips Hue Daylo two-pack with Hue Hub, £79.99 (reduced from £159.99, save £79.99 - see the deal onAmazon
• Philips Hue Resonate + Hue Bridge Bundle, £116.99 (reduced from £179.98, save £62.99) - see the deal onAmazon
• Philips Hue E27 Smart Bulb three-pack, £75.99 (reduced from £194.97, save £118.98) - see the deal onAmazon
• Philips Hue GU10 three-pack, £78.99 (reduced from £134.98, save £55.99) - see the deal onAmazon
• Philips Hue B22 Starter Kit, £74.99 (reduced from £108.23, save £33.24) - see the deal onAmazon
• Arlo Pro 3 and two cameras, £299.99 (reduced from £549.99, save £250) - see the deal onAmazon
• Arlo Pro 3 and three cameras, £449.99 (reduced from £749.99, save £300) - see the deal onAmazon
• Arlo Pro 3 and four cameras, £549.99 (reduced from £899.99, save £350) - see the deal onAmazon
• Arlo Pro 3 add-on camera, £159.99 (reduced from £279.99, save £120) - see the deal onAmazon
• HP Chromebook 14-db0003na - save £50 , now £189.99 (was £239). AMD Radeon graphics, Chrome OS, 14-inch display. Get this cheap HP Chromebook deal
• Asus VivoBook S413JA - save 20 percent, now £399.99 (was £499.99). 14-inch display, Intel Core i3 processor, 256GB storage, 8GB memory, Windows 10 Home. Get this Asus VivoBook deal
• Asus VivoBook M513UA - save 17 percent, now £499.99 (was £599.99). 15.6-inch display, AMD Ryzen 5-5500U processor, 512GB storage, 8GB memory, Windows 10 Home. Get this Asus VivoBook deal
• HP Chromebook X360 14c-ca0003na - save 20 percent, now £479.99 (was £599). 14-inch Full HD touchscreen display, Intel Pentium Gold 6405U, 4GB RAM, 64 GB eMMC. Get this HP Chromebook deal.
• Samsung Galaxy Book S - save £450, now £549 (was £999). 13.3-inch, 8GB, Intel Core i5 laptop, Mercury Grey. Check out the Galaxy Book S deal here.
• Microsoft Surface Go - save £120, now £579 (was £699). 12.4-inch touchscreen laptop, Platinum, Intel Core i5, 8GB RAM, 128GB SSD, Windows 10 Home, 2020 Edition. Check out this Surface Go deal.
• Samsung Galaxy Book Ion - save 50 percent, now £649 (was £1,299). 15.6-inch 8GB memory, Intel Core i5-10210U processor, Aura Silver. Check out this deal
• Samsung Galaxy Book Flex - save 44 percent, now £649 (was £1,299). 13.3-inch, 8GB memory Intel Core i5-1035G4 processor, Royal Blue. Get this Galaxy Book Flex deal
• Apple MacBook Air M1 - save 10 percent, now £899 (was £999). Apple M1 processor, 8GB RAM, 256GB SSD, 13-inch display, space grey. Check out this MacBook Air deal.
• Apple MacBook Pro M1 - save 12 percent, now £1,319.97 (was £1,499). Apple M1 processor, 8GB RAM, 512GB SSD, 13-inch display, space grey. Check out this MacBook Pro deal.
• Dell New XPS 13 7390 - save 15 percent, now £1,444 (was £1,699). 13.4 Inch FHD WLED, Platinum Silver, Intel Core i7-1065G7, 16 GB RAM, 512 GB SSD, Windows 10 Home. Check out this Dell XPS 13 deal.
• Microsoft Surface Book 3 - save 27 percent, now £1,969 (was £2,699). Intel i7, 32GB RAM, 512GB SSD, 1660Ti NVIDIA Graphics, Windows 10 Home, 2020 Model. Check out this Surface Book 3 deal.
• Dell New XPS 17 9700 - save 15 percent, now £2,719 (was £3,199). 17-inch 4K UHD+ Laptop, Intel Core i9-10885H(10th Gen), 16 GB RAM, 1 TB SSD, Nvidia GeForce RTX 2060, Windows 10 Home. Check out this Dell XPS 17 deal.
• Alienware m15 R4- save 15 percent, now £2,464 (was £2,799). 15.6 Inch Full HD Gaming Laptop Intel Core i7-10870H, Nvidia GeForce RTX 3080 8 GB GDDR6, 32 GB RAM, 1TB SSD, Windows 10. Check out this Alienware deal.
Check out all our laptop deals
• Eufy Robotics N79S robot vacuum cleaner - save £29, now £219: An affordable Ecovacs robot vacuum that's now even cheaper. See this deal on Amazon.
• Eufy [BoostIQ] RoboVac 15C MAX - save £70: Another Eufy robot vacuum cleaner with quiet but strong suction and a low, low price thanks to the deals. See this deal on Amazon.
• Neato Robotics D450 robot vacuum - was £529.99, now £425: Neato robot vacuum cleaners might be a bit pricier than some of the others listed here, but for good reason. They're great cleaning machines. View this robot vacuum deal on Amazon.
• iRobot Roomba 671 robot vacuum - was £399, now £238: An affordable Roomba that picks up pet hair and more. View this robot vacuum deal on Amazon.
Check out all our robot vacuum deals
• Panasonic Lumix S5 full-frame body - save 28%, now £1449. This super full-frame camera from Panasonic is available body-only for a cut of the usual price. Take a look at this deal
• Canon EOS RP mirrorless with 35mm f/1.8 macro lens - save 17%, now £1299: The entry-level in Canon's full-frame mirrorless range opens the door to a very versatile system camera, complete with close-up macro lesn. Check out this deal
• Canon EOS M50 with 18-150mm lens - save 22%, now £689.00: Save £200 on this bundle for Canon's smaller-sensor mirrorless model. Pick up a bargain here
• Sony RX100 Mark III compact camera - save 56%, now £352.99: The best accessible high-end compact camera series is the RX100. This third-gen model pairs a 1-inch sensor size with pop-up viewfinder. And with £451 off it's a bargain pocketable compact if you're looking for better-than-phone photos. See the Sony RX100 III deal
• Sony RX100 Mark VI compact camera - save 39%, now £699: The sixth-gen edition to this high-end compact adds a longer zoom lens than the MkV, while retaining the small build quality that makes it such an appealing pocketable camera. The quality is great from its 1-inch sensor too. Check out the Sony RX100 VI deal
Check out all our camera deals
SD card deals
• Official Nintendo Switch SanDisk 64GB microSDXC card - 48% off, now £11.49: Comes with Nintendo licence and a Zelda symbol on the front. View this deal here
• Official Nintendo Switch SanDisk 256GB microSDXC card - 51% off, now £37.99: Also Nintendo-branded, but with a Mario star. View this deal
• SanDisk Ultra 512GB microSDXC card - 28% off, now £96.99: A huge storage size for much less. View this 512GB microSD card deal
Check out all our SD card deals
Best Fitbit deals
• Fitbit Charge 4, £99.99 (reduced from £129.99, save £30) - see the deal on Amaz
• Fitbit Charge 4 SE, £119.99 (reduced from £179.99, save £50) - see the deal on Amazon
• Fitbit Versa 3, £159 (reduced from £199.99, save £40.99) - see the deal on Amazon
• Fitbit Versa 2, £119 (reduced from £199.99, save £80.99) - see the deal on Amazon
• Fitbit Versa 2 SE, £139.99 (reduced from £219.99, save £90.99) - see the deal on Amazon
• Fitbit Sense, £235.15 (reduced from £299.99, save £64.84) - see the deal on Amazon
• Fitbit Inspire 2, £64.99 (reduced from £89.99, save £25) - see the deal on Amazon
Check out all our Fitbit deals
Our curated deals pages
Below are quick links straight to deals pages plus other links to the deals at top retailers. Other shops usually discount around Prime Day, too.
- Amazon UK Prime Day deals
- Amazon US Prime Day deals
- Currys PC World deals
- AO.com deals
- Argos tech deals
- John Lewis Clearance deals
At any time you can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Amazon deals.
Do I need to be a Prime member to get Amazon Prime Day deals?
Yes - to get Amazon Prime deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership.
Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.
Can you get Amazon Prime Now on Amazon Prime Day?
Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.
Previous Amazon Prime Now deals in the past have included:
- 30 per cent off select Walkers crisps
- 40 per cent off select Nescafe coffee
- 30 per cent off select Coca-Cola bottles and cans
- 25 per cent off select wine when you buy 6 bottles
- 20 per cent off select items from Dettol, Vanish and Finish
Amazon Prime Day 2021 tips and tricks
Don't miss an Amazon Prime Day deal
Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.
Save even more money on your Amazon Prime Day deal
Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.
Make a list to get the best deals
Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.
It's a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%
Amazon's own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale.
Tips from Uswitch.com's tech and deals expert Catherine Hiley
1. Plan ahead
Amazon Prime Day is an excellent opportunity to take advantage of big discounts to Amazon’s flagship technology, including its streaming sticks, Echo and Kindle devices. If you’ve been looking to get your hands on this tech, now could be your chance.
2. Know your budget
Set yourself a spending limit. Impulse-buying without strict spending rules will likely result in purchasing items you don’t need, ending up with a pile of items you don’t want.
3. Time to subscribe to Amazon Prime
In the run-up to Amazon Prime Day, be on the lookout for discounts to Amazon Prime memberships. Deals are often launched in the run-up to get people subscribed before the event starts.
4. Know your rights
The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time. This right is limited to 30 days from the date you buy your product. If you’re unhappy with the item, it’s worth knowing what the return policy is in advance.
5. Do your research
The bottom line is to always check the reviews, as it’s easy to be swayed by clever advertising. If you’re planning to purchase more expensive items, such as smartphones or laptops, look for deals on comparison sites.
Check out more great Amazon Prime Day tips
If you ask an Alexa-enabled device, such as an Echo or Echo Dot, "Alexa, what are your deals?", you get access to Prime Day deals hours earlier as well as access to exclusive bargains.
To order something, say, "Alexa, what are your deals" followed by "Alexa, add [the item] to my cart. " Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.
Watch out for Lightning deals
Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon's app, where you can view many deals 24 hours in advance and sign up for alerts.
Try Amazon Assistant
Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It's free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you're watching go live with notifications. It also lets you get information about orders and deliveries. Get Amazon Assistant for your browser
If you want to check a deal's price against what Amazon has charged in the past, try CamelCamelCamel. It's a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.
When is Amazon Prime Day 2021?
Amazon Prime Day 2021 is on now - 21-22 June. After last year's shift to the autumn due to the ongoing global situation, this year sees the legendary sale period return to the summer months.
The first Amazon Prime Day took place in 2015 and it's grown massively ever since. It's been a two-day event for the last few years.
In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about the right duration; Amazon was able to sustain a good number of deals for the two days.
Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.