Amazon Prime Day has been and gone and we'll do it all again in 2020.

Amazon UK says a record number of shoppers made a purchase this time around and the first 24 hours of Prime Day was the biggest day of the year for Amazon UK - the retailer said the most shopped for categories included wine and spirits, video game consoles and headphones while the top-sellers were the Fire TV Stick 4K, Sony PlayStation Classic Console and Oral B Smart Series Electric Toothbrush.

Prime members worldwide purchased more than 175 million items throughout Prime Day. The top-selling deals worldwid  were Echo Dot, Fire TV Stick with Alexa Voice Remote, and Fire TV Stick 4K with Alexa Voice Remote. Shark vacuum cleaners were also popular in the UK. 

The 15 July 2019 was the biggest day ever for Amazon Prime sign ups. The fastest Amazon Prime Now deliveries included a Fire TV Stick delivered to a Prime member in Newcastle in 12 minutes and 6 seconds, and a grocery shop including Morrison’s pork and apple sausages and Haribo sweets to a Prime member in Surrey in 13 minutes and 43 seconds.

Amazon always has deals on, so check out the links immediately below to see what's available now.

Browse Amazon deals by category

Check out these popular deal pages on Amazon UK to see if there's a deal for you:

You can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Amazon deals; she's always got deals on the go. 

When is Amazon Prime Day 2020?

As we don't know any official dates from Amazon yet, we're taking an educated guess - we think Amazon Prime Day will take place on 13-14 July 2020. This year Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about right; Amazon was able to sustain a good number of deals for the two days and it was successful from Amazon UK's point of view. So we're expecting the same duration again. 

And, since Amazon Prime Day is usually a Tuesday and this year was Monday and Tuesday, we've picked the equivalent days for 2020. 

Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. Last year Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July. 

Do I need to be a Prime member to get Amazon Prime Day deals?

Yes - to get Amazon Prime deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership.It usually costs £79 a year but it is currently £20 off - so £59.99.

Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.

AmazonAmazon Prime Day - stock images image 2

Can you get Amazon Prime Now on Amazon Prime Day? 

Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.

Previous Amazon Prime Now deals in the past have included:

  • 30 per cent off select Walkers crisps
  • 40 per cent off select Nescafe coffee
  • 30 per cent off select Coca-Cola bottles and cans
  • 25 per cent off select wine when you buy 6 bottles
  • 20 per cent off select items from Dettol, Vanish and Finish

Amazon Prime Day 2020 tips and tricks

Don't miss an Amazon Prime Day deal

Get the dedicated Amazon shopping app on your mobile and turn on notifications.  Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.

Save even more money on your Amazon Prime Day deal

Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.

Make a list to get the best deals

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

It's a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%

Amazon's own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale. 

Check out more great Amazon Prime Day tips

Amazon Alexa

If you ask an Alexa-enabled device, such as an Echo or Echo Dot, "Alexa, what are your deals?", you get access to Prime Day deals hours earlier as well as access to exclusive bargains. 

To order something, say, "Alexa, what are your deals" followed by "Alexa, add [the item] to my cart. " Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.

Watch out for Lightning deals

Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon's app, where you can view many deals 24 hours in advance and sign up for alerts.

Check out the links below for Lightning deals in key areas on Amazon.co.uk:

Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It's free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you're watching go live with notifications. It also lets you get information about orders and deliveries.

Try CamelCamelCamel

If you want to check a deal's price against what Amazon has charged in the past, try CamelCamelCamel. It's a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.

Quick links

Below are quick links straight to deals pages for the top retailers, just in case you're looking for something that we haven't covered. 

Amazon Prime Day 2020: Deal categories
Amazon Echo and Fire TV iPads, Fire tablets and Kindle
Echo bundle deals Laptops and Chromebooks
Cameras and photography equipment Smart home devices
Bluetooth speakers Headphones and earbuds
Console deals Robot vacuum cleaners
Smartphones and tablets Smartwatches and fitness trackers
TVs, streaming and soundbars Lego deals
Gaming gear Prime Day tips and tricks

Amazon Echo and Fire TV

No more deals, sorry

Laptops and Chromebooks

No more deals, sorry

Smart home 

No more deals, sorry

Speakers

No more deals, sorry

Headphones and earbuds

No more deals, sorry

Robot vacuum cleaners

No more deals, sorry

Smartphones and tablets

No more deals, sorry

Smartwatches and fitness trackers

No more deals, sorry

TVs, streaming and soundbars

No more deals, sorry

Lego deals

No more deals, sorry

Gaming gear

No more deals, sorry

SD card deals

No more deals, sorry

Electric toothbrushes

No more deals, sorry

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