(Pocket-lint) - Amazon Prime Day 2021 has been and gone, but some deals still remain.
The Fire TV Stick 4K Ultra HD with Alexa Voice Remote was the most popular item purchased on Prime Day in the UK. Other top sellers in tech included the Shark Anti Hair Wrap Cordless Stick Vacuum Cleaner.
This is our UK specific page - check out our Amazon US Prime Day deals if you're in the States.
Amazon Prime Day UK deals live now
Amazon device deals
• Amazon Echo Show 5 (1st gen) - save £30, now £49.99: Amazon's smallest Echo Show, perfect for the bedroom. View the offer on Amazon
• Amazon Echo Show 8 (1st gen) - save £20, now £79.99: Amazon's medium-sized Echo Show ideal for any room. See deal on Amazon
• Amazon Echo (4th gen) - save £20, now £69.99: The latest version of the Echo gets a good discount, ideal for voice controlling your music and smart home. See the deal on Amazon
• Amazon Echo Dot (4th gen) - save £25, now £24.99: Amazon's smaller Echo device gets a 50 per cent discount, a perfect addition to your home. View the offer on Amazon
• Amazon Echo Dot with Clock (4th gen) - save £25, now £34.99: Amazon's smaller Echo with a clock, ideal for the bedroom. View the offer on Amazon
• Panasonic 65-inch TX-65HX580BZ, now £699 (was £749, save £50): An expert blend of top-tier features, with OLED 4K, HDR10, HLG and Dolby Vision all on board.
• Hisense 50-inch AE7000, now £349 (was £449, save £100): An excellent mid-level 4K model that receives a saving to bring it more into entry-level pricing.
• Philips 43-inch PUS7555/12, now £299 (was £390, save £91): A perfect pickup for smaller rooms, this 4K and Ambilight model is available here for a very friendly rate.
• Hisense 32-inch A5600FTUK, now £209 (was £249, save £30): A Full HD (1080p) telly, first released in 2020.
Check out all our TV deals
Nintendo Switch deals
• Razer Blackshark V2 X gaming headset - save 33%, now £39.99: This wired headset is compatible with everything and sounds fantastic. View the Razer Blackshark gaming headset deal
• Immortals Fenyx Rising - now £27.99: A great ancient adventure for a cut price. See the Immortals deal
• Ring Fit Adventure - save 14%, now £59.00: The ultimate fitness game gets a decent cut. See the Ring Fit Adventure deal
• Mario Golf: Super Rush - save 12%, now £47.99: This is a solid little pre-order discount. See the Mario Golf deal
Check out all our Nintendo Switch deals
Gaming accessory deals
• Turtle Beach Recon 50X Gaming Headset - save 50%, now £13.99: A solid affordable wired headset that'll work with any console you've got. View the Turtle Beach Recon 50X Gaming Headset deal
• Logitech G203 LIGHTSYNC Gaming Mouse - save 49%, now £16.99: This is a really excellent gaming mouse for a seriously reasonable price. View the Logitech G203 LIGHTSYNC Gaming Mouse deal
• HyperX QuadCast streaming microphone - save 26%, now £89.00: This microphone from HyperX is a great addition to any streaming setup and also ideal for beginners. View the HyperX QuadCast microphone deal
Check out all our gaming accessory deals
For Amazon Prime Day 2021 there are a bunch of deals. AirPods Pro are down to £188, a saving of £61. Apple AirPods with Wireless Charging Case are £154 in the UK, around 22 percent off. The version with wired charging case is £119, £39 off.
• Sony WH-1000XM3 Noise Cancelling Wireless Headphones: save £135.00, now £195.00 (was £330.00): Where comfort and excellent sound quality meet, that's where you'll find the Sony WH-1000XM3 Noise Cancelling Wireless Headphones. View the Prime offer here.
• Sennheiser CX 400BT True Wireless Earbuds: save £79.00, now £90.00 (previously £169.00): The Sennheiser CX 400BT headphones offer fantastic sound in a compact and affordable package. View the deal here
• Sony WF-SP800N Noise Cancelling Truly Wireless Headphones: save £72.01, now £107.99 (was £180.00). The Sony WF-SP800N in-ear headphones are built for an active lifestyle. See the Prime offer here.
Check out all our headphone deals
• Sony SRS-XB43 EXTRA BASS Portable Wireless Speaker: Save £42.00, now £127.00 (was £169.00). Take the party with you with the Sony SRS-XB43 EXTRA BASS Portable Wireless Speaker. Get the Prime deal here.
• Asus VivoBook S413JA - save 20 percent, now £405 (was £499.99). 14-inch display, Intel Core i3 processor, 256GB storage, 8GB memory, Windows 10 Home. Get this Asus VivoBook deal
• Asus VivoBook M513UA - save 8 percent, now £549.99 (was £599.99). 15.6-inch display, AMD Ryzen 5-5500U processor, 512GB storage, 8GB memory, Windows 10 Home. Get this Asus VivoBook deal
• HP Chromebook X360 14c-ca0003na - save 17 percent, now £499.99 (was £599). 14-inch Full HD touchscreen display, Intel Pentium Gold 6405U, 4GB RAM, 64 GB eMMC. Get this HP Chromebook deal.
• Microsoft Surface Go - save £120, now £579 (was £699). 12.4-inch touchscreen laptop, Platinum, Intel Core i5, 8GB RAM, 128GB SSD, Windows 10 Home, 2020 Edition. Check out this Surface Go deal.
• Samsung Galaxy Book Flex - save 25 percent, now £959 (was £1,299). 13.3-inch, 8GB memory Intel Core i5-1035G4 processor, Royal Blue. Get this Galaxy Book Flex deal
• Apple MacBook Air M1 - save 10 percent, now £893 (was £999). Apple M1 processor, 8GB RAM, 256GB SSD, 13-inch display, space grey. Check out this MacBook Air deal.
• Apple MacBook Pro M1 - save 12 percent, now £1,319.97 (was £1,499). Apple M1 processor, 8GB RAM, 512GB SSD, 13-inch display, space grey. Check out this MacBook Pro deal.
• Dell New XPS 17 9700 - save 15 percent, now £2,719 (was £3,199). 17-inch 4K UHD+ Laptop, Intel Core i9-10885H(10th Gen), 16 GB RAM, 1 TB SSD, Nvidia GeForce RTX 2060, Windows 10 Home. Check out this Dell XPS 17 deal.
Check out all our laptop deals
• Eufy Robotics N79S robot vacuum cleaner - save £29, now £219: An affordable Ecovacs robot vacuum that's now even cheaper. See this deal on Amazon.
• Neato Robotics D450 robot vacuum - was £529.99, now £425: Neato robot vacuum cleaners might be a bit pricier than some of the others listed here, but for good reason. They're great cleaning machines. View this robot vacuum deal on Amazon.
• iRobot Roomba 671 robot vacuum - was £399, now £311: An affordable Roomba that picks up pet hair and more. View this robot vacuum deal on Amazon.
Check out all our robot vacuum deals
Check out all our camera deals
SD card deals
• SanDisk Ultra 512GB microSDXC card - 28% off, now £95.99: A huge storage size for much less. View this 512GB microSD card deal
Check out all our SD card deals
Best Fitbit deals
• Fitbit Charge 4, £109.99 (reduced from £129.99, save £20) - see the deal on Amazon
• Fitbit Charge 4 SE, £129.99 (reduced from £179.99, save £40) - see the deal on Amazon
• Fitbit Versa 2, £113 (reduced from £199.99, save £86.99) - see the deal on Amazon
• Fitbit Sense, £239 (reduced from £299.99, save £61) - see the deal on Amazon
• Fitbit Inspire 2, £61.99 (reduced from £89.99, save £28) - see the deal on Amazon
Check out all our Fitbit deals
Our curated deals pages
Below are quick links straight to deals pages plus other links to the deals at top retailers. Other shops usually discount around Prime Day, too.
- Amazon UK Prime Day deals
- Amazon US Prime Day deals
- Currys PC World deals
- AO.com deals
- Argos tech deals
- John Lewis Clearance deals
At any time you can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Amazon deals.
Do I need to be a Prime member to get Amazon Prime Day deals?
Yes - to get Amazon Prime deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership.
Some of the very best deals are always on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.
Can you get Amazon Prime Now on Amazon Prime Day?
Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.
Previous Amazon Prime Now deals in the past have included:
- 30 per cent off select Walkers crisps
- 40 per cent off select Nescafe coffee
- 30 per cent off select Coca-Cola bottles and cans
- 25 per cent off select wine when you buy 6 bottles
- 20 per cent off select items from Dettol, Vanish and Finish
Amazon Prime Day 2021 tips and tricks
Don't miss an Amazon Prime Day deal
Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.
Save even more money on your Amazon Prime Day deal
Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.
Make a list to get the best deals
Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.
It's a big day for deals on any Amazon Prime Day. Hitwise data reveals that the volume of Prime Day web searches in 2018 were up 57% compared to the previous year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%
Amazon's own devices are the most popular products on Prime Day. In 2018, Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale.
Tips from Uswitch.com's tech and deals expert Catherine Hiley
1. Plan ahead
Amazon Prime Day is an excellent opportunity to take advantage of big discounts to Amazon’s flagship technology, including its streaming sticks, Echo and Kindle devices. If you’ve been looking to get your hands on this tech, now could be your chance.
2. Know your budget
Set yourself a spending limit. Impulse-buying without strict spending rules will likely result in purchasing items you don’t need, ending up with a pile of items you don’t want.
3. Time to subscribe to Amazon Prime
In the run-up to Amazon Prime Day, be on the lookout for discounts to Amazon Prime memberships. Deals are often launched in the run-up to get people subscribed before the event starts.
4. Know your rights
The Consumer Rights Act says goods should be of satisfactory quality, fit to do the job intended, and last a reasonable length of time. This right is limited to 30 days from the date you buy your product. If you’re unhappy with the item, it’s worth knowing what the return policy is in advance.
5. Do your research
The bottom line is to always check the reviews, as it’s easy to be swayed by clever advertising. If you’re planning to purchase more expensive items, such as smartphones or laptops, look for deals on comparison sites.
Check out more great Amazon Prime Day tips
If you ask an Alexa-enabled device, such as an Echo or Echo Dot, "Alexa, what are your deals?", you get access to Prime Day deals hours earlier as well as access to exclusive bargains.
To order something, say, "Alexa, what are your deals" followed by "Alexa, add [the item] to my cart. " Alexa will confirm this, but if you want, you can set up a 4-digit voice shopping pin with the Alexa app to prevent unintended purchases.
Watch out for Lightning deals
Lightning Deals are limited in duration and sometimes end in minutes. To stay on top of everything, use Amazon's app, where you can view many deals 24 hours in advance and sign up for alerts.
Try Amazon Assistant
Amazon Assistant is a browser plugin for Chrome, Firefox, IE, Safari, and Edge. It's free and easy to install. With it, you can watch for product comparisons that save time and money, access shortcuts to popular Amazon hubs right in your browser, and get notified when deals that you're watching go live with notifications. It also lets you get information about orders and deliveries. Get Amazon Assistant for your browser
If you want to check a deal's price against what Amazon has charged in the past, try CamelCamelCamel. It's a free price tracker that monitors millions of products and alerts you when prices drop so that you can decide if and when to buy.
When is Amazon Prime Day 2021?
Amazon Prime Day 2021 is on now - 21-22 June. After last year's shift to the autumn due to the ongoing global situation, this year sees the legendary sale period return to the summer months.
The first Amazon Prime Day took place in 2015 and it's grown massively ever since. It's been a two-day event for the last few years.
In 2019, Amazon Prime Day took place over 48 hours from 15-16 July and that seemed about the right duration; Amazon was able to sustain a good number of deals for the two days.
Prime Day, as the name suggests, was previously centred around a 24-hour period, but 2019 was the first 48-hour Prime Day. In 2018 Amazon Prime Day deals took place for 36 hours across 16-17 July. In July 2017 it was 10-11 July.