Amazon Prime Day is in full swing and continues all through today. Some deals are already live with more to follow - we've picked out the very best for you right here on this page. And check out the Amazon UK Prime Day Hub.
Like Black Friday, Amazon Prime Day is a chance to pick up some amazing bargains. When the deals are gone, they're gone.
- Are you in the US? Then check out our Amazon US Prime Day deals page
To get the deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership - you get 30-days free membership if you've not been a member before. It costs £79 a year (or £7.99 a month, if you can't stretch to the one-off payment).
Some of the very best deals are on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more.
Amazon Echo and Fire TV deals
There's £30 off the price of the second-gen Amazon Echo - the cheapest that the Echo has been - but you will have to wait for Prime Day to start to snap it up!
The Amazon Echo Show is also discounted - and you can get it for the bargain price of £99.99. That's essentially half price.
The smaller but similar Amazon Echo Spot also has £20 off, now priced £89.99. And there's also a cracking price on the Echo Dot, too.
- Get the Amazon Echo Show for £99.99
- Get the Amazon Echo Spot for £89.99
- Echo Dot: Just £29.99—a saving of £20
- Echo Dot (2-pack): Buy 2 Echo Dots for £49.99 (save 50%)
The Amazon Fire TV Stick is a great way to add smart features to your TV and is also being slashed to £24.99 from £39.99 in the Prime Day sales.
Amazon Kindle and Fire tablet deals
- Kindle Paperwhite: From just £74.99—a saving of £35
- Kindle Oasis: From just £179.99 – a saving of £50
- Fire 7: From just £29.99—a saving of £20
- Fire HD 8: From just £49.99—a saving of £30
- Fire HD 10: From just £149.99 – a saving of £50
- Fire 7 Kids Edition: Just £59.99—a saving of £40
- Fire HD 8 Kids Edition: Just £89.99—a saving of £40
- Neato Botvac D7 Connected robot vac is now £499.99, down from £799.99 thats a saving of almost 40%.
- Save £235 on the iRobot Roomba 960 robot vacuum cleaner
- Worx Landroid robot mower now £399 - a £120 saving
Smart home and network gear deals
Amazon is offering deals on home security and up to 50% savings on smart home and home security bundles from leading brands like Ring, Philips, TP-Link, and Eufy. Here’s a look at some of the deals:
- Blink Indoor Home Security Camera System (1-Camera Kit): Just £79 – a saving of £50.99
- Blink XT Home Security Camera System (1-Camera Kit): Just £89 – a saving of £60.99
- Ring Spotlight Cam Battery – HD Security Camera: Just £139 – a saving of £60
- Ring Spotlight Cam Wired - HD Security Camera: Just £139 – a saving of £60
- Ring Video Doorbell 2: Just £124.99 – a saving of £54
- Ring Video Doorbell Pro: Just £149 – a saving of £90
- Logitech Circle 2 smart home camera for just £99.99
- See the Amazon Echo Show and Ring Video Doorbell Pro bundle
- See the Amazon Echo Spot and Ring Video Doorbell 2 bundle
- Get the Netgear Arlo Pro 2 camera system with two cameras
- Get the Netgear Arlo Pro 2 camera system with four cameras
- Get the TP-Link HS100 smart plug for £17.49 (normally £29)
- Get the Netgear Orbi whole home mesh Wi-Fi system for £70 off making it £199.99.
Great deals on Google Home, too
Forget Amazon The Home Mini is available from the majority of retailers at a reduced price, including directly from Currys, John Lewis and Argos and is the cheapest way to get Google Assistant in your home:
- Currys: Google Home Mini for £30 (save £20)
- John Lewis: Google Home Mini for £34 (save £15)
- Argos: Google Home Mini for £34 (save £15)
If you're after the bigger Google Home, then you have plenty of options for getting one at a reduced price. Again, these retailers are selling it at £25 or more off. Here's where you can get it cheap:
- Currys: Google Home for £94 (save £35)
- John Lewis: Google Home for £104 (save £25)
- Argos: Google Home for £104 (save £25)
Running watch and fitness tracker deals
There's a range of other options for sports and fitness tracking that you might consider including Fitbit and Garmin. Here are some of the best deals.
- Garmin Forerunner 35 for £104.99 (save £65) - click here to see this deal
- Garmin Forerunner 235 for £159.99 (save £30) - click here to see this deal
- Garmin Fenix 5 for £349.99 (save £60) - click here to see this deal
- Garmin Vivoactive 3 for £184.99 (save £40) - click here to see this deal
- Garmin Vivosport for £109.99 (save £40) - click here to see this deal
- Fitbit Blaze for £99.99 (save £50) - click here to see this deal
- Fitbit Charge 2 for £79.99 (save £30) - click here to see this deal
- Huawei Watch 2 Sport for £149.99 (save £126) - click here to see this deal
- Huawei Watch 2 Sport 4G for £182.99 (save £130) - click here to see this deal
- Huawei Band 2 Pro for £43.99 (save £30) - click here to see this deal
- Xbox One S 1TB console with Minecraft, vertical stand, Forza Horizon 3, Sea of Thieves, additional Minecraft Creeper Xbox controller for just £199.99 - click here to view this deal
- Sony PlayStation 4 Pro 1TB for just £299.99 - click here to view this deal
- Nintendo Switch Neon with Super Mario Odyssey and Pro Controller for just £329.99 - click here to view this deal
- Nintendo Switch Neon with Mario Tennis Aces and extra Joy-Con controllers for just £339.99 - click here to view this deal
- Sony PSVR Starter Pack plus Move Controllers Twin Pack for just £229.99 - click here to view this deal
- Oculus Rift and Touch Controllers Bundle for just £349 - click here to view this deal
- Nvidia Shield with remote and controller: £149.99 (was £189.99) – 20% off
- Nvidia Shield with remote only: £134 (was £179) – 25% off
- Assassin's Creed Origins (PS4) for £24.99 - click here to view this deal
- Assassin's Creed Origins (Xbox One) for £24.99 - click here to view this deal
- Battlefield 1 Revolution (PS4) for £15 - click here to view this deal
- Call of Duty: WWII (PS4) for £23.99 - click here to view this deal
- Call of Duty: WWII (Xbox One) for £23.99 - click here to view this deal
- Crash Bandicoot N. Sane Trilogy (PS4) for £19.99 - click here to view this deal
- Diablo III: Reaper of Souls - Ultimate Evil Edition (PS4) for £10.99 - click here to view this deal
- Doom (PS4) for £7.99 - click here to view this deal
- Far Cry 5 Limited Edition (Xbox One) for £33.99 - click here to view this deal
- Farming Simulator 17 Platinum Edition (PS4) for £19.99 - click here to view this deal
- Mario + Rabbids Kingdom Battle (Nintendo Switch) for £33.99 - click here to view this deal
- Monopoly (Nintendo Switch) for £17.99 - click here to view this deal
- Need For Speed PayBack (PS4) for £25 - click here to view this deal
- Need For Speed PayBack (Xbox One) for £24.66 - click here to view this deal
- NHL 18 (PS4) for £24.99 - click here to view this deal
- Overwatch Game of the Year Edition (PS4) for £14.99 - click here to view this deal
- Overwatch Game of the Year Edition (Xbox One) for £14.99 - click here to view this deal
- Rayman Legends Definitive Edition (Nintendo Switch) for £17.99 - click here to view this deal
- Sonic Forces (PS4) for £17.99 - click here to view this deal
- South Park and The Fractured But Whole (Nintendo Switch) for £29.99 - click here to view this deal
- Star Wars Battlefront 2 (PS4) for £19.99 - click here to view this deal
- Star Wars Battlefront 2 (Xbox One) for £19.97 - click here to view this deal
- The Sims 4 (Xbox One) for £22 - click here to view this deal
- The Sims 4: City Living Expansion Pack (PC DVD) for £15 - click here to view this deal
- Tom Clancy's Ghost Recon: Wildlands (PS4) for £18.99 - click here to view this deal
- Tom Clancy's Ghost Recon: Wildlands (Xbox One) for £18.99 - click here to view this deal
- Tom Clancy's Rainbow Six Siege Advanced Edition (PS4) for £21.99 - click here to view this deal
- Tom Clancy's Rainbow Six Siege Advanced Edition (Xbox One) for £21.99 - click here to view this deal
- UFC 3 (PS4) for £30.99 - click here to view this deal
- UFC 3 (Xbox One) for £30.99 - click here to view this deal
Headphone and audio deals
- Get the UE Megablast speaker for only £129 - save £90
- Get a pair of UE Wonderbooms for £79
- Get the Nuraphone headphones for £261.75 (usual price £349)
- Get the B&O Beoplay H4 over-ear headphones for £114
- Get the Beats Solo 3 Wireless in Black for £149
- Get the Beats Solo 3 Wireless in Rose Gold for £149
- Get the Bose QuietComfort 25 for £139.95 (save £150)
- Get the Jabra Elite 65e ANC for £109.99 (save £70)
- Get the B&O Beoplay E8 for £173 (save £94)
- Get the Jabra Elite Sport (2017) for £105.99 (save £94.00)
- See the Canon EOS 2000D and 18-55mm lens on Amazon UK for £319
- See the Sony RX100 4 on Amazon UK for £499
- See the Sony A7 mirrorless camera kit on Amazon UK for £615
- See the Sony A6300 with 16-50mm power zoom lens on Amazon UK for £599
- See the Olympus E-PL8 with 14-42mm lens on Amazon UK for £405
- See the Sony HX350 superzoom on Amazon UK for £219
Other Amazon Prime Day deals
- Get £350 off the Dell XPS 15
- DJI Spark Fly More Combo hits £479- £100 off
- Get a 200GB Class 10 microSDXC card for just £38.60
- Get the Logitech Harmony Elite Remote for £129, that's £60 off
- InLife robot vacuum cleaner for £199
- Up to 30% off Sony and Canon Cameras
- Up to 30% off TVs from LG, Sony, Toshiba and more
- Up to 30% off projectors from Epson, Optoma, LG and Sony
- Up to 30% off Sennheiser, Bose and Sony Headphones
- Up to 55% off Samsonite and American Tourister Luggage
- Up to 30% off Keter Garden Furniture and Storage
- Up to 40% off Kitchen and Home appliances including Crock-Pot, Tefal and Philips
- Up to 30% off Audio Technica, Ion Audio and Hercules
Also check out the Amazon Music Unlimited deal that will get you 4 months for just 99p - normally it's £9.99 a month - that's a steal.
Browse deals by category
Check out these popular deal pages on Amazon (UK) to see if there's a deal for you:
- Best Computer and Accessories deals
- Best DVD & Blu-ray deals
- Best Electronics deals
- Best Kindle and Fire deals
- Best PC & Video game deals
- Best Software deals
- Best Sports Technology deals
- Best Toys and Games deals
- Best Watch deals
You can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Prime Day deals. Try asking Alexa right now, she's always got deals on the go.
How to find Lightning deals for Amazon Prime Day
Lighting deals go as quick as they arrive and are offered throughout Amazon Prime Day. Check out links below for Lightning deals in key areas on Amazon.co.uk:
- Best Computer and Accessories lightning deals
- Best DVD & Blu-ray lightning deals
- Best Electronics lightning deals
- Best Kindle and Fire lightning deals
- Best PC & Video game lightning deals
- Best Software lightning deals
- Best Sport Technology lightning deals
- Best Toys and Games lightning deals
- Best Watch lightning deals
Can you get Amazon Prime Now on Amazon Prime Day?
Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.
Last year Amazon Prime Now deals included:
- 30 per cent off select Walkers crisps
- 40 per cent off select Nescafe coffee
- 30 per cent off select Coca-Cola bottles and cans
- 25 per cent off select wine when you buy 6 bottles
- 20 per cent off select items from Dettol, Vanish and Finish
Amazon Music Unlimited is cheap for Prime Day
Prime members who are yet to try Music Unlimited - Amazon's own music streaming service and rival to Spotify and Apple Music can do so on the cheap around Prime Day. Listen for four months for just 99p. Get the deal.
The service usually costs £7.99 a month for Prime members (or £79 a year on top of Prime membership). You can also listen for just £3.99 on a single Echo or Echo Dot.
Those who want to upgrade to a Family Plan for the whole family to enjoy, from an Individual plan could also do this for a cheaper price.
Amazon Prime Day 2018 tips and tricks
Get an Amazon Prime free trial to get the deals
Amazon Prime costs £79 a year. You can, however, sign up for a free 30-day trial to get the deals. A neat trick is that you are fully entitled to cancel your Amazon Prime subscription after once you've got your shopping deal.
As long as you cancel the trial before the end you won't be charged the £79 / $99 yearly subscription. Amazon hopes though that once you've enjoyed some of the benefits you won't hit the cancel button.
Don't miss an Amazon Prime Day deal
Get the dedicated Amazon shopping app on your mobile and turn on notifications. Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.
Save even more money on your Amazon Prime Day deal
Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.
Make a list to get the best deals
Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.
It's sure to be a big day for deals on Tuesdau. Hitwise data reveals that the volume of Prime Day web searches were up 57% compared to last year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%
Amazon's own devices are the most popular products on Prime Day. Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale. There were also 68,000 visits to the Nintendo Switch product page in the past seven days, too, in anticipation of a decent Nintendo Switch deal.
Check out more great Amazon Prime Day tips
Found a great deal?
On the day itself, let us know about your favourite deals @pocketlint.