Amazon Prime Day is in full swing and continues all through today. Some deals are already live with more to follow - we've picked out the very best for you right here on this page. And check out the Amazon UK Prime Day Hub

Like Black Friday, Amazon Prime Day is a chance to pick up some amazing bargains. When the deals are gone, they're gone.

To get the deals you need to be a Prime member. If you're not, it's high time you signed up for Prime membership - you get 30-days free membership if you've not been a member before. It costs £79 a year (or £7.99 a month, if you can't stretch to the one-off payment).

Some of the very best deals are on Amazon devices, but there are stacks across all product categories such as TV, laptops, smart home, fitness, cameras, gaming and more. 

There's £30 off the price of the second-gen Amazon Echo - the cheapest that the Echo has been - but you will have to wait for Prime Day to start to snap it up!

The Amazon Echo Show is also discounted - and you can get it for the bargain price of £99.99. That's essentially half price.

The smaller but similar Amazon Echo Spot also has £20 off, now priced £89.99. And there's also a cracking price on the Echo Dot, too. 

The Amazon Fire TV Stick is a great way to add smart features to your TV and is also being slashed to £24.99 from £39.99 in the Prime Day sales.

Amazon is offering deals on home security and up to 50% savings on smart home and home security bundles from leading brands like Ring, Philips, TP-Link, and Eufy. Here’s a look at some of the deals:

Forget Amazon The Home Mini is available from the majority of retailers at a reduced price, including directly from Currys, John Lewis and Argos and is the cheapest way to get Google Assistant in your home:

If you're after the bigger Google Home, then you have plenty of options for getting one at a reduced price. Again, these retailers are selling it at £25 or more off. Here's where you can get it cheap:

There's a range of other options for sports and fitness tracking that you might consider including Fitbit and Garmin. Here are some of the best deals.

Also check out the Amazon Music Unlimited deal that will get you 4 months for just 99p - normally it's £9.99 a month - that's a steal. 

Check out these popular deal pages on Amazon (UK) to see if there's a deal for you:

You can ask an Alexa-enabled device, such as an Amazon Echo or Amazon Dot, "Alexa, what are your deals?", and you'll get a heads up on many Prime Day deals. Try asking Alexa right now, she's always got deals on the go. 

Lighting deals go as quick as they arrive and are offered throughout Amazon Prime Day. Check out links below for Lightning deals in key areas on Amazon.co.uk:

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Yes you can on selected items. Prime Now is Amazon's free two-hour delivery service available to customers in select postcodes in London, Birmingham, Hertfordshire, Sheffield, Surrey, Newcastle, Manchester, Leeds, Liverpool, Portsmouth and Glasgow. You order something from the dedicated smartphone application or in-browser at primenow.amazon.co.uk and it will be with you, with free delivery, within two hours.

Last year Amazon Prime Now deals included:

  • 30 per cent off select Walkers crisps
  • 40 per cent off select Nescafe coffee
  • 30 per cent off select Coca-Cola bottles and cans
  • 25 per cent off select wine when you buy 6 bottles
  • 20 per cent off select items from Dettol, Vanish and Finish

Prime members who are yet to try Music Unlimited - Amazon's own music streaming service and rival to Spotify and Apple Music can do so on the cheap around Prime Day. Listen for four months for just 99p. Get the deal.

The service usually costs £7.99 a month for Prime members (or £79 a year on top of Prime membership). You can also listen for just £3.99 on a single Echo or Echo Dot. 

Those who want to upgrade to a Family Plan for the whole family to enjoy, from an Individual plan could also do this for a cheaper price.

Amazon Prime costs £79 a year. You can, however, sign up for a free 30-day trial to get the deals. A neat trick is that you are fully entitled to cancel your Amazon Prime subscription after once you've got your shopping deal.

  • Amazon Prime free trial: UK
  • Amazon Prime free trial: US

As long as you cancel the trial before the end you won't be charged the £79 / $99 yearly subscription. Amazon hopes though that once you've enjoyed some of the benefits you won't hit the cancel button.

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Get the dedicated Amazon shopping app on your mobile and turn on notifications.  Within the notifications settings you can turn on "Watched" and "Waitlisted Deals" so you don't miss it.

Get £1 back by opting for No-Rush Delivery if you don't need your new bargain straight away.

Rather than going in with a scattergun approach, make a list before you go onto Amazon and be targeted about the products you want. It might be in July, but Amazon Prime Day is a perfect chance to do your Christmas shopping on the cheap.

It's sure to be a big day for deals on Tuesdau. Hitwise data reveals that the volume of Prime Day web searches were up 57% compared to last year and on the day of Prime Day's official announcement, searches unsurprisingly increased 162%

Amazon's own devices are the most popular products on Prime Day. Echo Dot and Kindle were the most viewed product pages in the days leading up to the announcement of the sale. There were also 68,000 visits to the Nintendo Switch product page in the past seven days, too, in anticipation of a decent Nintendo Switch deal. 

Check out more great Amazon Prime Day tips

On the day itself, let us know about your favourite deals @pocketlint