• Amazon Fire 11 Max-2
    Amazon Fire Max 11
    Our top pick

    Amazon's 11-inch tablet is a big step up in build quality and materials, its most premium yet. The Fire Max 11 has an upgraded design and improved battery life, and it's undeniably the best hardware in the Fire tablet lineup at this point.

    Pros
    • Great display
    • Improved battery life
    • Feels more premium
    Cons
    • More expensive
  • fire hd 10 new sqUARE
    Amazon Fire HD 10 (2023)
    Great alternative

    As budget tablets go, the Fire HD range offers easy access to Amazon services for relatively little money. With the Fire HD 10 you get that convenience with a 10-inch screen, is super easy to recommend. 

    Pros
    • Really affordable option
    • Three colours to choose from
    • Keyboard and stylus support
    Cons
    • A bit cheap looking

Amazon made a big play in mid-2023 when it released the Amazon Fire Max 11, a new tablet and its biggest yet, with upgraded materials and a new design, a higher-end tablet than it's made ever before and a clear play for more than just the entertainment market.

The new 11-inch tablet isn't too much bigger than the Fire HD 10, which was also updated in 2023, but there are quite a few differences between the two tablets, including a stark price gap, so we've gathered all the facts for you to compare these two tablets easily.

Price, specs and availability

The Amazon Fire Max 11 was announced in May 2023 and it was made available in mid-June 2023 with prices starting from £250/$230 for a 64GB version.

By contrast, the Fire HD 10's latest version came out later in 2023, so it's a little newer. It starts at $140 in the US, or £160 in the UK.


  • Amazon Fire Max 11Amazon Fire HD 10 (2023)
    BrandAmazonAmazon
    Storage64GB or 128GB32GB, 64GB
    CPU2.2Ghz octa-core2.05GHz Octa-core
    Memory4GB RAM3GB
    Operating SystemFire OSFire OS
    Battery14 hours13 hours
    Camera (Rear, Front)8MP autofocus, 8MP5MP front, 5MP rear

Design and displays

There's an obvious and major difference between these tablets that's contained right there in their names - the Fire Max 11 is an 11-inch tablet, while the HD 10 is a 10.1-inch model.

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This means that the Fire Max is a little larger, but that's not the end of the distinction. The Fire Max 11 is built using lightweight aluminium, meaning that it has a metallic finish and feels a little different in the hand. It's also thinner, too.

The Fire HD 10, by comparison, has a plastic construction with a soft-touch finish on the back, so there's a fairly immediate contrast in how they feel to hold.

The Fire Max 11 also has smaller, narrower bezels around its display, making it look a little more premium still, and a barely bumped resolution, which stands at 2000 x 1200 compared to the older tablet's 1920 x 1200 - that's not a difference you're likely to be able to perceive, to be honest.

Amazon Fire Max 11 - face on - keyboard attachement

Battery life, internals and features

These two tablets are not too far apart when it comes to battery life, a big part of what makes any device good to use. The Fire Max 11 does have slightly upgraded performance here, at 14 hours estimated, whereas the Fire HD 10 sits at around 13 hours.

They also both run on Fire OS so will feel pretty similar to use. The Fire Max 11 does feel a little snappier to use thanks to a newer but the difference isn't massive. It still feels a little sluggish compared to the more expensive flagship Android and Apple tablets. It also has 1GB more RAM to use for multitasking and more.

The Fire Max 11 has upgraded internal storage, starting at 64GB with a 128GB option available, compared to the Fire HD 10's 32GB and 64GB offerings, so you'll have more space to play with.

That said, they'll both have access to the same roster of apps and services for the most part, although the Fire Max 11 has a lot more productivity features up its sleeve.

Both models now have support for keyboard cases and for styluses, so they're far more adaptable than older versions of the Fire tablet.

Amazon Fire Max 11 - netflix - top down

Cameras

While cameras aren't the single most important thing in a tablet, they're certainly one factor among many, and the Fire Max 11 has had quite a major upgrade on that front.

It has two 8MP cameras, one on the front and the rear, which is a big uplift compared to the Fire HD 10's 5MP front camera and 5MP rear one.

This should see the Fire Max 11 perform far more admirable on video calls or recordings, which is always handy.

Which is right for you?

As is often the case, your budget is a huge factor in determining which of Amazon's two biggest tablets you opt for. If you're able to stretch to it, there's no doubting the improved specs and much more premium design of the Fire Max 11, which comes out on top by most metrics.

Amazon Fire Max 11 - with keyboard - wide
Amazon Fire Max 11
Editor's Choice
$150 $230 Save $80

Fire Max 11 offers the same advantages of the cheaper plastic models, but in a premium aluminium case, and - for the first time - a snap-on keyboard and support for a stylus.

However, because of that obvious price disparity, there's still a huge amount to be said for the Fire HD 10, which sits at the top of the budget market instead of the lower end of the premium market, and is a brilliant deal if you want a simple entertainment tablet for lounging around with.

fire hd 10 2023
Amazon Fire HD 10 (2023)
Great alternative

As budget tablets go, the Fire HD range offers easy access to Amazon services for relatively little money. With the Fire HD 10 you get that convenience with a 10-inch screen, is super easy to recommend.