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Transformers: USB drive and mouse in disguise
PHOTOS: Toshiba team with Hasbro to create official gadgets 18 September 2009 6:54 GMT
When was the last time you saw a USB drive do the above? Bonkers right, but not as crazy as the optical mouse that turns into a dinosaur.

Toshiba has teamed up with Hasbro to launch four official 1984 Transformers in the shape of a USB drive and optical mouse...
PHOTOS: Asus Transformers-themed G60
Bespoke laptop unveiled 8 July 2009 17:40 GMT
Transformers fans can gaze in admiration at this G60 that Asus has created for the launch of the new movie featuring the robotic aliens.

Asus partnered with Paramount to offer a special one-off Asus Transformers G60 gaming notebook as a prize for people pre-registering...
Tranformers kits launch for Nintendo DS
Disguise your handheld as Bumblebee or Megatron 24 June 2009 17:07 GMT
These Hasbro-licenced kits from PDP will cunningly disguise your Nintendo DS as a Transformers character.

Launched as the new movie, "Revenge of the Fallen", plays out in cinemas, Autobot and Decepticon supporters can choose between a Bumblebee- or Megatron-themed...
VIDEO: Transformers 3D webcam demo
Augmented reality app lets you become Optimus Prime on screen 17 June 2009 13:45 GMT
To promote the new Transformers flick, "Revenge of the Fallen", Paramount has released a "ground-breaking" augmented reality webcam app.

Using face-tracking tech, the app lets Transformers fans use their webcam to picture themselves with the original 3D CGI...
Transformers 2 toys on sale 30 May
Bumblebee visiting North London in celebration 29 May 2009 9:30 GMT
Ahead of the launch of the second (yes, we know it's really the third) Transformers movie, Bumblebee will be visiting Toys R Us in Brent Cross on 30 May. Well, a yellow Chevy Camero will be, anyway.

He'll be rolling in at 10am to celebrate the launch of a new...
Bay says I told you so over Transfomers Blu-ray release
"I told everyone Blu-ray is the best" 28 August 2008 17:32 GMT
As we've previously reported, the multi million dollar hit Transformers has now gotten a Blu-ray release.

"I've been waiting for Transformers to be released on Blu-ray for a long time and it was worth the wait", said Bay.

"This is the complete...
Man stopped at Heathrow for Transformers t-shirt
Cartoon robot with gun deemed "offensive" 2 June 2008 13:45 GMT
Uk tabloid, the Daily Mail, reports that an unsuspecting airline passenger got on the wrong side of the security at Heathrow's notorious Terminal 5 because of his Transformers t-shirt.

Brad Jayakody, who is 30-years-old and from London, was stopped as he went...
Comment: Paramount confirms "Transformers" Blu-ray release
Is this the most significant HD disc release of the format war? 30 May 2008 14:31 GMT
Arguably the single most interesting individual title to launch during the HD DVD and Blu-ray next-gen disc format war in terms of headlines, Paramount has confirmed that the previous HD DVD flagship movie "Transformers" is to get a Blu-ray release.

The Michael...
Transformers movie drives DVD sales
Viacom profits on the increase 29 February 2008 16:15 GMT
It seems our love of those robots in disguise has been driving DVD sales for Paramount studios.

The studio's owner Viacom has announced its quarterly sales figures and boasted a 16% rise in profit.

As well as booming DVD sales (perhaps also driven...
2007: A year in review, August
Facebook faces constant attacks, Apple launches new iMacs and the DSLR market has three top-end additions 29 December 2007 11:00 GMT
It was Facebook that had a hotter than hot summer, with constant stings and court cases.

First up, it was Vodafone and First Direct that took a pop at Zuckerberg and his crew.

Both companies opted to pull their adverts from Facebook after these...
Amazing "Transformers" photo from biggest fan
Biggest fan. Ever 19 December 2007 11:56 GMT
What do you get if you mix approximately one hundred cars, one helicopter, one field, one digital camera and someone who is clearly the Transformers' biggest fan? Yep, you're looking at it...
Michael Bay says HD DVD is a Microsoft conspiracy
Transformers director still not with the program 5 December 2007 14:20 GMT
Michael Bay has not been shy to voice his opinions over the next-gen home cinema format war so far.

He was quick to speak out over his Transformers movie getting an HD DVD-only release and has since stated that his "critical eye" sees Blu-ray as the better...
80,000 access web features on HD DVD discs
Transformers owners go online 4 December 2007 16:26 GMT
HD DVD has announced that fans are "tapping into" the web-enabled communities offered by HD DVD.

"Transformers" from Paramount Home Entertainment and
"Heroes: Season One" from Universal Home Entertainment are among the titles that saw significant online...
Takara Tomy Transformers MP3 Player on Audiocubes
"Decepticon, get ready to transform" 6 November 2007 12:01 GMT
We're a leeettle bit over Transformers now, but if you're not - or perhaps more importantly you know a small person that's not - then head over to Audiocubes.com.

Why? They're stocking the Takara Tomy Transformers Music Label SoundWave MP3 Player, both a transforming...
Paramount's record-breaking HD DVD claims called into question
"Big ass, fat, stupid lie" 29 October 2007 8:41 GMT
A Hollywood reporter, Nikki Finke, is calling into question the HD DVD Group and Paramount's recent claim that Transformers on HD DVD sold as well as it did (190,000 copies) during its launch week in the States.

Finke states: "Two rival Blu-ray studios which...
Michael Bay still speaking out against HD DVD
"My critical eye is that Blu-ray is where my money is" 24 October 2007 9:30 GMT
Transformers director Michael Bay prompted a small scandal earlier this year when he criticised Paramount's choice of HD DVD over Blu-ray for his movies' home cinema releases.

At the time, in his personal blog, Bay stated that the decision had made him reconsider...
Transformers on HD DVD breaks records
Becomes top-selling week one HD release 23 October 2007 7:40 GMT
To put this in perspective, the HD DVD sales are still very low compared to standard DVD sales, with 4.5 million DVDs sold on day one compared to 100,000 HD DVDs, and there's no Blu-ray release for a true comparison, but it's still a milestone for the HD DVD camp...
Toys R Us says iPod touch under the most trees this Christmas
Hark, the tills for Apple ring 4 October 2007 13:01 GMT
Toy R Us has released their predicted list of best sellers for this Christmas, no doubt hoping to give a gentle reminder to those organised enough to even think about Christmas shopping now, to not forget to stop by.

Their hottest tips are for the Apple iPod...
Motorola ROKR: Transformers edition
Mobiles in disguise 5 September 2007 13:42 GMT
We know, Transformers is like, sooo last month, but we just can't get enough of stuff that transforms into other stuff.
Star Wars plus Transformers? Can life get any better?
Darth Vader in disguise 30 August 2007 10:30 GMT
Five words: Darth Vader Death Star Transformer.

$50, link below.
Transformers sweatbands available at Gamestation
Transform your wrists 23 August 2007 18:29 GMT
These robotic-themed wristbands are £3.99 each and just perfect to absorb any excess moisture you may emit after a particularly energetic sesh on Transformers: The Game.
Nike Free converts to Transformers toy
More than meets the eye 23 August 2007 15:21 GMT
This Nike Free 7.0 Transformer toy, snapped in Tokyo, is apparently getting a release over in Japan in September.

Sadly we doubt they'll make it over here so eBay'll likely be your best bet...
Paramount and DreamWorks go exclusively HD DVD
Blow to Blu-ray as major movies studios swing the other way 20 August 2007 18:09 GMT
Paramount Pictures and DreamWorks Animation have both announced today that they will exclusively support the HD DVD next-gen format on a worldwide basis.

The exclusive HD DVD commitment will include all movies distributed by Paramount Pictures, DreamWorks...
Breaking news! Transformers have taken over Toys R Us!
71 stores in the UK to get massive Transformers display-o-rama 19 July 2007 12:41 GMT
Toys R Us is laying claim to the biggest range of Transformers toys in the UK, and will be dedicating a 24 foot wall in every store to the robots with huge imagery of the Transformer characters and sound effects.

They say that the massive display of toys, games...
Takara Tomy touts Transformers toys
Getting fed up of transforming stuff yet? 18 July 2007 14:39 GMT
Here's some more stuff that transforms launched in Japan.

At Pocket-lint HQ we are getting a leettle weary of the Transformers overload - and the film hasn't even launched yet, but these looked worthy of a mention, esp with the iPod angle.

The...