Softbank, the exclusive mobile phone operator for Apple's iPhone in Japan, is to start giving away the touchscreen phones for free.

Amid muttered suggestions of poor sales in a highly sophisticated phone market, Softbank will now offer the...

Before the iPhone launched in Japan, analysts and industry experts predicted Apple would face an uphill battle with Japanese consumers already used to fully-featured high-end phones.

One of the features said to be lacking in the iPhone 3G...

Softbank, the official Japanese partner for the Apple iPhone 3G, has dramatically cut monthly tariffs.

The iPhone 3G saw a launch in Japan on 11 July, the same date as in the UK, that means the price reduction - of more than 50% - comes less...

Research has revealed that Apple may well have a fight on its hands trying to shift large numbers of the iPhone 3G in Japan.

An iShare study has shown that Japanese adults are not interested in Apple's coming-soon mobile phone will an overwhelming...

Softbank, Japan's third-biggest mobile phone operator, has issued a statement revealing it has reached an agreement with Apple to sell iPhones in Japan by the end of this year.

A Softbank spokesperson said there are no further details on...

China Mobile, Japanese giant Softbank and Vodafone have agreed to establish a Joint Innovation Lab (JIL) to "promote the development of new mobile technologies, applications and services".

The three companies have stated they expect the...

Well, we've just found our dream handset - the Toshiba-made 815T PB from Japanese mobile phone operator SoftBank.

Created to mark the launch of a Japanese TV show, they're real 3G phones with QVGA screens and 3.2MP cameras but come complete...

In what could be seen as a repeat of the UK tactics used, Apple is playing Japan's top mobile operator NTT DoCoMo against the country's third place carrier Softbank on selling the iPhone in Japan, Reuters reports.

Sources have said executives...

For those who want the colour of their handset to be a bit more precise than "whispering blue" or "cloudy-skies grey" Softbank's new range of mobys comes in 20 exact Pantone-matched colours.