Segatoys has added a new furry friend to its Dream Pet Series.

The Dream Hamster begins moving when you hold it, won't try and escape from its cage, nor keep you awake at night running manically on its wheel.

It comes in three...

Hasbro has teamed up with Sega Toys to introduce the A.M.P. Automated Music Personality, a mobile robotic music companion that promises to revolutionise how and where you listen to music.

A "dynamic companion", the claim is that the A.M.P....

Sega Toys and NeuroSky have revealed they are working on a gaming concept that will put Nintendo's motion-sensing Wii firmly in its place.

The two companies are teaming up to produce mind-controlled toys, using wearable bio-sensors to monitor...

Sega Toys has launched a robotic dog called the Mio.

The product info is all in Japanese (and it looks so rubbish we couldn't even be bothered to get Google to do a comedy translation) so it's hard to say if this is going to be "ruff", but...