Retail sales of Windows 7 were well over 200% higher than Vista's in the two operating system's first days of being on sale in the States, the NPD Group has revealed.

But although Windows 7 software unit sales were 234% higher than Vista's, it seems revenue growth wasn't as strong, said to be due primarily to discounts.

"Microsoft's program of early low-cost pre-sales, high visibility marketing, and aggressive deals helped make the Windows 7 software launch successful", said Stephen Baker, vice president of industry analysis at NPD.

"In a slow environment for packaged software Windows 7 brought a large number of customers into the software aisles".

Perhaps a result of the different economic climate as Microsoft has launched this latest OS, compared to when Vista was launched, it seems PC hardware sales were down.

Windows PC sales were down 6% compared to PC sales during the Vista launch week.

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Tags: Software Windows 7 Microsoft Vista Statistics NPD Biz

Windows 7 retail sales up 234% on Vista originally appeared on http://www.pocket-lint.com on Fri, 06 Nov 2009 10:29:50 +0000

Interesting stats just in from the NPD Group's 2009 Household Penetration Study in the States show that most US Mac-owning households are more gadgeted up than the average, with 48 consumer electronics devices compared to the average PC computer household that owns about 24.

And, despite the companies behind the systems trying to create a marketing division between PC users and Mac users, it seems that 85% of all Mac users also own a PC.

12% of US households have Macs, according to the data, up from 9% in 2008. And it seems those with Macs own quite a bit more gadgetry on the whole with 66% owning more than three computers, compared to 29% for PC-only homes.

72% of Mac owners also own a netbook, compared to 50% for PC owners, 63% of Mac owners have an iPod, compared to the 36% average and 50% own a GPS device, again compared to a 30% norm.

"While Apple owners tend to own more computers and more electronics devices, there is also a high correlation among Apple owners and more affluent consumer households", explains Stephen Baker, vice president of industry analysis.?

36% of Apple computer owners reported household incomes greater than $100,000, compared to 21% of all consumers.

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Tags: Hardware Apple Microsoft NPD Statistics

US Mac users have more gadgets and money originally appeared on http://www.pocket-lint.com on Tue, 06 Oct 2009 17:22:24 +0100