A new Nintendo advert for the DSi handheld has been unveiled from Wallace & Gromit creator Aardman Animations.

As well as advertising the device - with a little kid sticking it on his Christmas list - the video also showcases Fipnote Studio - a free downloadable application for the device - as that's what Aardman used to create the clip.

Hit play now to see the ad, and yes, you'll be pleased to hear, there is a happy ending.

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Tags: Gaming Nintendo DSi Video Aardman Advertising

VIDEO: Aardman makes Nintendo DSi ad with Flipnote Studio originally appeared on http://www.pocket-lint.com on Fri, 27 Nov 2009 17:16:41 +0000

Activision Blizzard, the publishers of the ultra-successful World of Warcraft MMORPG, will be launching a series of TV ads for the game in Europe. A series in the US a while back featured William Shatner, Mr T, Verne Troyer, Jean-Claude Van Damme and Willy Toledo.

Only one of the European ones has appeared so far, featuring the man and mohawk that is Mr T. He confirms in the ad that Europe will be getting a "mohawk grenade" that players can throw at people to turn their heads into a night elf with a mohawk.

There's a second, similar commercial too, which scan's Mr T's head and hair, before declaring it perfect. Both should be showing on British TV screens from now - in time to convince parents to buy their kids a subscription for Christmas. At least we assume that's the idea...

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Tags: Gaming World of Warcraft Mr T Advertising Adverts Video

VIDEO: World of Warcraft's Mr T ad originally appeared on http://www.pocket-lint.com on Fri, 27 Nov 2009 15:10:49 +0000

What do you get if you combine Space Hoppers, Twitter, a south London warehouse and marketing for mobile phones? Sony Ericsson's #Pumpt campaign is what.

The phone co is flogging its Space Hopper theme almost to the death with a new stunt that presumes people want to watch a live video feed of said bouncy toys being pumped up in real time as people tweet a hashtagged phrase on the micro-blogging site.

The whole stunt is designed to promote Sony Ercisson's recently launched Satio and Aino handsets, although users of the former may prefer the company to concentrate its efforts on a firmware upgrade.

Hit play on the video above to have it explained to you by some affable SE bods and if you must, tweet #Pumpt to insert your personal puff of air into the campaign.

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Tags: Phones Sony Ericsson Video Twitter Advertising Space Hoppers

VIDEO: Sony Ericsson's #Pumpt campaign explained originally appeared on http://www.pocket-lint.com on Thu, 26 Nov 2009 11:02:43 +0000

It appears as if Microsoft's advertising deal with Family Guy is back on again, after the software giant officially announced the plans and then changed its corporate mind deeming the grown-up cartoon not family friendly enough and opting for Warner Bros instead.

A selection of Windows 7 themed Family Guy clips have just showed up on Microsoft's official YouTube channel, but whether they are previews of what American viewers can expect to see soon, or the dumped ads filed for posterity, we don't know.

Tags: Software Windows 7 Video Microsoft Advertising

VIDEO: Family Guy promos Windows 7 originally appeared on http://www.pocket-lint.com on Thu, 26 Nov 2009 09:27:15 +0000

The new First ELSE phone, and its ELSE Intuition operating system, has gotten a classy teaser video that brings the whole revolution-in-mobile message home.

Technology has enslaved us apparently, and it's time we demand a change, in fact it's time for a revolution and it's not too late. So the video says, anyhow.

Hit the button above now to see the video play out and we'll bring you more on UK availability for the First ELSE as we hear it.

Tags: Phones Mobile phones ELSE First ELSE Video Advertising

VIDEO: First ELSE gets classy teaser originally appeared on http://www.pocket-lint.com on Wed, 25 Nov 2009 10:34:39 +0000

So far Apple has stayed out of the advertising spat between iPhone operator AT&T and rival network Verizon, but Apple's latest ads for its mobile makes a feature of the network in runs on - which can't be a coincidence considering the bashing Verizon has doled out of late, even sending the iPhone to the island of misfit toys.

While AT&T hit back with Luke Wilson, Apple has stepped in with two new iPhone ads that follow the format of previous versions, but ask "can your phone and your network do that?" after voice-over man demos the ability of the iPhone to handle data while on a voice call, the first time AT&T's service has been highlighted in Apple's campaign.

Hit play on the video above to see one of the new ads - which just aired on prime-time American television - and we'll keep you posted with more as we hear it.

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Tags: Phones iPhone Apple Verizon AT and T Advertising Video

VIDEO: New iPhone ads highlight AT&T's network after Verizon attacks originally appeared on http://www.pocket-lint.com on Tue, 24 Nov 2009 09:53:22 +0000

American mobile phone operator AT&T has hit back at rival Verizon using the secret weapon of Luke Wilson.

The new ad, which supposedly compares the two operators' 3G offerings side by side, is a direct response to Verizon's current map-themed campaign which makes it appear as if AT&T has very little coverage across the United States.

AT&T was refused its initial legal request for an injunction to stop Verizon showing the adverts which AT&T deemed "misleading", so for now it seems a tit for tat battle will ensue until AT&T gets a second chance in court on 16 December.

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Tags: Phones Mobile phone industry Advertising AT and T Verizon Video

VIDEO: AT&T fires back at Verizon in ad war originally appeared on http://www.pocket-lint.com on Thu, 19 Nov 2009 10:07:05 +0000

With the creeping dawn of a new year comes both a new media campaign and ethos for the "leaders in innovation" Toshiba. Today sees the launch of the Space Chair advertisement in the UK - and soon in France and Germany - which will span TV, online and in-store media. We talked to the Toshiba UK marketing manager, Matt McDowell, to find out what a floating piece of ?2500 furniture has to do with selling AV and computer hardware.

"We wanted to deliver new TVs and new laptops but not in a every day rational way, in a dry unique and innovative fashion instead", begins McDowell, addressing the initial mild online confusion over the footage the world has seen of an armchair seemingly floating with dramatic images of the Earth disappearing beneath it.

"We came up with the idea more than a year ago after the Time Sculpture campaign [video of a 360 matrix-type scene filmed with 200 cameras] and we were thinking how on Earth do we follow that?" The answer seems to be by not trying to follow it on Earth at all, and the footage of the balsa wood seat dragged up to the edge of space up and over the Black Rock Desert in Nevada by a Helium filled weather balloon is indeed absolutely staggering.

"We captured the footage at dawn because it's not just about the chair. We wanted it to look beautiful and amazing too. We wanted to capture the sunrise over the mountains and the hue of the colours. It also happened to be very hot during the day, so we wanted to get it done early. It was 100F by the the time the chair landed".

Like the Time Sculpture before it, the Space Chair breaks a record of its own, with eight HD cameras used to capture the film, it makes it the highest high-def advert ever shot. Starting at 8ft in diameter, the balloon lifted the armchair over 82 minutes to a height of 98,268ft (18.6 miles) by which time the low pressure meant the balloon had increased to 24ft before finally shattering like glass, which you see at the end of the ad, allowing the broken seat and cameras to fall back to Earth.

The biodegradable chair was only a model, as constructed by Artem at the hefty price. It meant that the entire apparatus could be kept below 4lbs in weight, after which the Toshiba team would have needed permission from the Federal Aviation Administration. The eight cameras were used to have as many different lens types as possible covering the one take action and were themselves apparently not chosen by Toshiba.

"The Cameras aren't consumer ones. They're not Camilieos or anything. You can't buy them. They're used for things like CCTV and they had to withstand -90C, survive the descent and impact back on Earth, but it was also really the quality they had as well.? It wasn't us that chose them. JP Aerospace specced and requested them and these were the ones they happened to ask for. They happened to be ours".

Although elements of the stunt were original, the Space Chair is in fact virtually identical to a work by UK artist Simon Faithfull, as commissioned by the Arts Catalyst in 2004, called Escape Vehicle No.6 - a film which was recently shown at the BFI Southbank. Thankfully, the original artist was involved in the project second time around.

"Simon was absolutely part of the team. We were obviously inspired by what he had done", answered McDowell when questioned about the 2004 recording, but how does a company which prides itself on innovation align its slogan with a project that is clearly a near copy of something done 5 years ago?

"We weren't saying that the innovation was sending the balloon up. No one had done it in HD before and not as an advert before. We didn't use a music sound track or any celebrity voices. That's the innovation. The fact that we created it as an advert".

Whatever the reasons and what it may stand for, the fact remains that it's some superb looking footage. The ad runs on TV from today during the ITN news for for 3 weeks this side of Christmas and then takes a break until February when it starts again as part of the whole campaign across TV, online and in-store. If you can't wait, and why should you, then you can see it below.

So then, exactly what does the Space Chair have to do with the serious business of selling consumer tech?

"The meaning is armchair viewing redesigned. Most people watch TV and consume content through their chairs. It's a visual metaphor taking something ordinary to the extraordinary", and it does. It also makes you wish you were watching the stunning scenery on a better TV - be that Toshiba's or anyone else's. And with two consecutive adverts and two consecutive records broken, how is Toshiba going to top it for next time?

"The next one will be a little different. We're going to build on what we've already done. What's important is that it reflects all the work we've done internally. We've harmonised our approach from two years ago when we were a company that was product led and sometimes externally we could look very different between say our TVs and our laptops. The most significant statements we want to make, though, are that we're investing in our brand and harmonising our approach".

Good signs for Toshiba, and with the Blu-ray nightmare finally put to rest this year, perhaps now truly, the only way is up.

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Tags: Hardware Toshiba Laptops TVs Toshiba REGZA SV Advertising Interviews Features

The making of the Toshiba Space Chair originally appeared on http://www.pocket-lint.com on Mon, 16 Nov 2009 17:59:58 +0000

Windows 7 may be about to get branded themes from advertisers, in an extension of the marketing options that Microsoft currently offers companies across its web properties.

Companies like Coca-Cola, Ducati, Infiniti, 20th Century Fox and Ferrari have appeared in screenshots, as well as the movie Avatar and the video game Gears of War. Microsoft has announced that it's begun to plan test pilots with those companies, with the results being known as the "Windows Theme Experience" and "Windows Personalization Gallery".

Brands will be able to stick their logos on IE8 add-ons, Windows 7 and Vista gadgets, Windows 7 backgrounds and borders, and "audio elements". However, before you get too upset, these will be opt-in for customers, who'll have to download the packs off an external site.

"These new themes are intended for the brand's most passionate fans and allows for a deeper engagement by letting consumers embed their favourite brand into their PC experience", says Microsoft.

The trial is due to take place in October 2010.

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Tags: Software Operating Systems Windows 7 Advertising

Windows 7 to get branded themes originally appeared on http://www.pocket-lint.com on Fri, 13 Nov 2009 14:23:56 +0000

YouTube has begun a "small test" of a new kind of advertising on the site, in an attempt to finally meaningfully monetise the billion videos it serves on a daily basis.

While initial testing for pre-roll adverts on the world's most popular video site did not go well with "abandonment" rates said to be as high as 70%, the site is now going at it again with skippable pre-roll advertising.

"We are constantly working to find the right ads for the right content on YouTube, so as to create an experience that works for our users, partners, and advertisers", says YouTube in a blog post.

YouTube has tried various ways to make big money from advertising. InVideo "overlay" adverts have been live on the site since 2007, much to the disgust of many users when they were introduced, while last year YouTube began a click-to-buy scheme.

"We know what you're thinking", says YouTube, "Who would choose to watch an ad when they can skip it?"

The answer, it seems, might not inspire confidence: "Well, that's what we're trying to find out".

YouTube suggests short (say, 15 second) pre-rolls have seen success as have particularly creative efforts - the "quality and relevance" of an ad making users want to see it play out.

"Skippable pre-rolls [can] create a win-win-win for everyone on YouTube. For users, this format gives them more control over their experience. For advertisers, we're working toward a solution where they pay for ads that users actually watch and engage with".

What are your thoughts on pre-roll ads? Does a "your video will start in 10 seconds" message drive you mad? Have your say in the comments box below.

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Tags: Software Websites Online YouTube Home Cinema Video on demand Advertising Biz

YouTube intros skippable pre-roll adverts originally appeared on http://www.pocket-lint.com on Thu, 12 Nov 2009 15:06:03 +0000

Toshiba's latest ad for its Laptop division is hoping to baffle you enough that you can't but help talk about it.

Called "Space chair" the new ad will be shown on Monday 16 November in the UK.

To drum up some excitement, ToshibaUK is asking twitterers to guess how high the chair went in filming for a chance to win a new laptop.

Confused? Watch the video and you certainly will be.

Tags: Hardware Laptops Toshiba Video Advertising

Video: Toshiba Space Chair advert aims to confuse originally appeared on http://www.pocket-lint.com on Wed, 11 Nov 2009 21:08:53 +0000

It seems Vodafone is not the only operator to get its claws out in a timely manner as Orange becomes the second operator to offer the iPhone in the UK, as 3 has revealed - on the day of the Orange iPhone launch - it has put in a formal complaint to the ASA about Orange's new advertising campaign.

While Orange and O2's price plans for the iPhone are very similar, it seems Orange is hoping to appeal to consumers on the strength of its 3G network with a new ?4 million "You're Covered" advertising campaign.

However, 3 is taking issue with Orange's claim that its 3G network "currently covers over 93% of the UK population - more than any other network", and has asked Ofcom to put measures in place for a more consistent way to of calculating coverage.

"We're confident that we have the biggest 3G network in the UK, both in terms of geographic and population coverage, built on a 9192 site network that grows by around 150 sites each week", says 3.

"But it's no surprise consumers are being confused about coverage. Right now each operator chooses a population coverage measurement that suits it. We currently claim 92% coverage. We could use a measure used elsewhere in the industry that would boost our claimed population coverage to 95% in an instant, without reaching a single extra customer".

"We're happy to open up our network to a third-party to judge. We"d like to see a common standard applied across the industry, to give consumers a more realistic picture of 3G coverage available to UK consumers on all networks".

Tags: Phones Mobile phones 3 Orange iPhone Mobile phone industry Advertising Ofcom ASA 3G

3 calls foul over Orange 3G coverage claims on iPhone launch day originally appeared on http://www.pocket-lint.com on Tue, 10 Nov 2009 11:20:35 +0000

HP?is to use tilt shift photography in a major campaign launching soon, the photographer behind the project has said.

Using the tilt-shift technique that makes real life shots look like they are actually a model village, videographer Keith Loutit's new work is a play on his previous tilt shift videos filmed in Sydney.

Called "Create Amazing", Loutit has built on his previous video shooting in Shanghai, New York, Santorini, London & Istanbul, with further set work in LA to give the video a more world view.

No word from HP as to when the adverts will be going live or when we can expect to see them.?

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UPDATE: The video seems to have been pulled, however you can enjoy more of Loutit's work here:?http://www.vimeo.com/keithloutit/videos

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Tags: Cameras HP Advertising Video

VIDEO: HP tilt shift "Create Amazing" ad - director's cut originally appeared on http://www.pocket-lint.com on Tue, 10 Nov 2009 04:51:21 +0000

Google has announced it has signed an agreement to acquire AdMob, a mobile display advertising company based in California, in an attempt to cash in on the rapidly growing number of people who access the Internet as well as connected services and widgets on their phones.

In a blog post, the internet giant says: "AdMob is a great Silicon Valley story - founded in 2006 by Omar Hamoui when he couldn't find good ways to generate traffic for his mobile site. Over the past few years, Omar and his talented team have built a thriving company with great mobile advertising products, and we are looking forward to having them join the Google team and work with us on the future of mobile advertising".

Stating that "despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages", Google says it thinks that "great mobile advertising products can encourage even more growth in the mobile ecosystem".

Although Google currently offers mobile advertising solutions it says its focus to date has been on mobile versions of its search ads. This differs from AdMob's focus that has been mobile display ads and in-application ads, the potential of which for the Android platform will be lost on no-one.

In honour of the deal, Google has set-up a site that explains the $750 million acquisition and the types of mobile advertising available.

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• Comment - Has Google got too big?

Tags: Phones Mobile phone industry Google Advertising AdMob Biz Acquisitions Android

Google acquires AdMob for $750 million originally appeared on http://www.pocket-lint.com on Mon, 09 Nov 2009 18:07:32 +0000

We brought you news from the launch, a hands-on gallery and a serious look at the phone's features, but can now offer a glimpse of how Sony Ericsson will be marketing the new Xperia X10 with this new video.

The glossy promo - beautiful people in glamourous locales to a pop background - does get in plenty of beauty shots of the handset, so if you're taken with this new phone then hit play for some carefully choreographed action footage.

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Tags: Phones Mobile phones Sony Ericsson Video Advertising Sony Ericsson Xperia X10

VIDEO: Sony Ericsson Xperia X10 gets glossy promo vid originally appeared on http://www.pocket-lint.com on Mon, 09 Nov 2009 10:51:38 +0000

Despite a motion currently registered with the US courts that Verizon should stop "misleading" US consumers about AT&T's coverage, Verizon has released another advert slamming its rival's 3G network.

Relegating the iPhone to the "island of misfit toys" thanks to the patchiness of AT&T's coverage, Verizon remains on the offensive with its Christmas advertising campaign.

Hit play in the bix above to see the full advert and we'll bring you more as we have it.

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Tags: Phones Mobile phones Verizon AT and T iPhone Video Advertising Apple

VIDEO: Verizon stays on the offensive with new anti-iPhone ad originally appeared on http://www.pocket-lint.com on Mon, 09 Nov 2009 09:20:06 +0000

It seems Verizon's "there's a map for that" AT&T bashing campaign has not gone down well with the latter's legal department.

AT&T is suing Verizon and has filed a motion to get the adverts pulled as it considers them "misleading".

As those who've seen the spots will know, the adverts compare Verizon's 3G coverage with AT&T's using red and blue splotches across a map of the States.

Verizon is a 3G network, so its coverage looks rather more impressive than AT&Ts, which covers a lot more of the States than is shown, but just not 3G.

"We believe the ads mislead consumers into believing that AT&T doesn't offer ANY wireless service in the vast majority of the country", says AT&T in the legal complaint.

The iPhone operator goes on to speculate: "Verizon's misleading advertising tactics appear to be a response to AT&T's strong leadership in smartphones".

We will keep you posted with developments.

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Tags: Phones AT and T Verizon Lawsuits Advertising

AT&T sues Verizon over "there's a map for that" ads originally appeared on http://www.pocket-lint.com on Wed, 04 Nov 2009 11:48:34 +0000

In the States Motorola has revealed its latest advert for the coming soon Droid.

Moving away from the iPhone-bashing Droid Does pre-launch campaign, this new effort is a big budget affair seeing Droids in pods fired to the earth from Stealth bombers, before revealing the device's "drop date" of 6 November.

Hit play to see the advert now and we'll keep you informed with any Motorola Droid - or Milestone as it will be known outside the US - news as we get it.

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Tags: Phones Mobile phones Motorola Droid Advertising Video Verizon

VIDEO: Motorola Droid gets big budget ad originally appeared on http://www.pocket-lint.com on Wed, 04 Nov 2009 09:40:56 +0000

LG is preparing to launch a new range of televisions in the UK under the "Seamless Entertainment" banner.

With the advertising campaign kicking off now, the range will be officially revealed at a launch event on 12 November.

As well as being super slim with a thin bezel and offering LED technology, LG is hoping to capture consumer's credit cards with a new gimmick - Bluetooth connectivity.

Hit play to see the new advert, that appears to suggest society's constraints will melt away with the purchase of a flatscreen telly, and we'll bring you more on the 12th.

Tags: Home Cinema Televisions LG Bluetooth Video Advertising

VIDEO: LG to launch Bluetooth-enabled televisions originally appeared on http://www.pocket-lint.com on Mon, 02 Nov 2009 10:28:37 +0000

Pocket camcorder brand Flip has emulated T-Mobile's popular Liverpool Street Station dance event with a similar effort in the decidedly more sunny setting of Australia's Bondi Beach.

Performed as part of a promotion for the launch of the Flip Mino HD video camera, the corporate flash mob is kick-started by a man in Speedos dancing alone to Ben Lee's "Catch My Disease" until 200 other dancers join the routine. Hit play to see action from the impromptu sequence now.

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Tags: Cameras Camcorders Flip Advertising Video Pure Digital T-Mobile

VIDEO: Flip does a T-Mo with flash mob dance on Bondi beach originally appeared on http://www.pocket-lint.com on Fri, 30 Oct 2009 12:00:41 +0000

It may have been all about the thunder before it became the Storm series, but that hasn't stopped RIM looking to the lightening for its new Storm 2 advertising campaign.

Focusing on the addition of Wi-Fi, the more responsive screen and hundreds of apps, the advert promises "the perfect Storm" this time round for the revamped model.

The Storm 2 is available on Vodafone in the UK and Verizon in the US - hit play to see the new advert now.

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Tags: Phones Mobile phones BlackBerry RIM Advertising Video Storm 2

VIDEO: BlackBerry Storm 2 ad promises "the perfect Storm" originally appeared on http://www.pocket-lint.com on Thu, 29 Oct 2009 10:47:32 +0000

An Apple fanboy has hit back at Verizon's Droid Does teaser campaign, created to promote the soon to be officially revealed Motorola Droid handset by bashing the iPhone, with a home-made 'iDon't care" response.

The video, that's currently racked up over 100,000 views on YouTube, states "iDon't need a droid... unless it's R2D2", before ending "iCame first" in reference to the iPhone.

Hit play to see the clip in full, and we'll be sure to bring you all the Motorola Droid - as well as Apple iPhone - news as it happens.

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Tags: Phones Mobile phones Verizon Advertising Video Apple iPhone Motorola Droid

VIDEO: Apple fanboy hits back with "iDon't care" clip originally appeared on http://www.pocket-lint.com on Wed, 28 Oct 2009 12:37:57 +0000

Spotify, the streaming music service which has captured plenty of users in the year it's been around, has launched its first "reklam", or TV advert, albeit in Swedish. You can see it above.?

Many have suggested that despite doing well with web users, Spotify is stuck in that "early adopter" market and is having trouble expanding out to the general public. This ad should, in theory, help with that.

We wonder if an English version will be rolled out to the UK, or even the US once the service launches in the States - as it's scheduled to - in 2010.

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Tags: Audio Software Online Music Spotify Advertising Advertising Video

VIDEO: Spotify launches first TV advert originally appeared on http://www.pocket-lint.com on Mon, 26 Oct 2009 14:38:32 +0000

HTC has unveiled a new advertising campaign in the hope to push the phone brand into the big time.

Based on HTC's new "Quietly Brilliant" positioning, the global "YOU" campaign is being rolled out across 20 countries and features the tagline, "You don't need to get a phone. You need a phone that gets you".

HTC says the campaign reflects its "commitment to focus on people, their needs and how they work and live to ensure that HTC devices suit them".

Hit play now to see one of the adverts, with more live now over on HTC's YouTube channel.

Tags: Phones Mobile phones HTC Advertising Video

VIDEO: HTC rolls out new "YOU" advertising campaign originally appeared on http://www.pocket-lint.com on Mon, 26 Oct 2009 08:57:16 +0000

We'd heard things can get pretty quiet over in New Zealand, so that's perhaps why such a time-consuming and painstakingly exact project has emerged from the isle.

A recent advert for Vodafone New Zealand sees a thousand mobile phones used to recreate a section of Tchaikovsky's 1812 overture.

The "Symphonia" uses 53 different ringtone alerts from 2000 sent messages in the piece, which on Vodafone UK's current pay as you go pricing would cost ?200 in texts alone.

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Tags: Phones Vodafone Advertising Video

VIDEO: Vodafone plays the 1812 Overture on phones originally appeared on http://www.pocket-lint.com on Fri, 23 Oct 2009 12:30:05 +0100

The Sony Ericsson Jalou by Dolce & Gabbana is about as fashion as any handset aimed at the female market gets.

The new device is small, touts just enough tech spec to not make it a joke, has a mirror function and 24 carat gold plating.

To give you an idea of where the new phone is aimed, here is the ad - or "short film" - for the new phone that offers Dolce & Gabbana clad models in a film noir setting.

As well as being available via O2 on contract, the Jalou is available to buy handset-only for around the ?400 mark.

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Tags: Phones Mobile phones Sony Ericsson Sony Ericsson Jalou Dolce and Gabbana Advertising Video

VIDEO: Sony Ericsson's Jalou by Dolce & Gabbana launches originally appeared on http://www.pocket-lint.com on Fri, 23 Oct 2009 08:52:30 +0100

Apple?just couldn't resist taking a swipe at the launch of?Windows 7?with its latest advert that many say are getting tired.

This time Apple play the "broken promises" card with PC claiming that it's the best yet, before Mac claims a spot of d?j? vu.

There then ensues a series of PCs stating the same thing with different Windows operating systems in getups from the ages.

Has this series finally run out of steam? Let us know in the comments below.

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Tags: Software Advertising Apple Microsoft Windows 7 Video

VIDEO: Apple "Broken Promises" ad attacks Windows 7 originally appeared on http://www.pocket-lint.com on Fri, 23 Oct 2009 02:59:33 +0100

Microsoft is promoting its Windows Marketplace for Mobile app store with a comedic clip revealing apps that didn't make it through the vetting process.

Highlights include a virtual sundial, the familiar-looking game pung, the enabler and moustaches of the world.

Hit play now to see the ad and be sure to head on over to the Marketplace to check out the available apps because "the ones that did survive you're really gonna like".

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Tags: Phones Mobile phones Microsoft Windows Marketplace Advertising Video Mobile phone apps

VIDEO: Rejected Windows Marketplace apps revealed originally appeared on http://www.pocket-lint.com on Thu, 22 Oct 2009 14:17:37 +0100

"Nearly a billion people use Windows. Their ideas added up to Windows 7", says Microsoft of the above advert, as Windows 7 sees its official general release.

While some UK consumers have received their copy of the new OS in the last couple of days due to early shipping because of the postal strikes, hundreds queued up last night for a midnight launch at PC World's flagship store.

Amazon has reported record pre-orders, so it will be interesting to see how long before Microsoft reveals official figures.

Tags: Software Microsoft Windows 7 Operating Systems Video Advertising

VIDEO: Windows 7 launches with new ad originally appeared on http://www.pocket-lint.com on Thu, 22 Oct 2009 09:20:38 +0100

Google has released a preview of its next phase of the "Going Google" campaign that will launch across six new countries.

The campaign, to get businesses to switch over to Google's corporate solutions, has seen bill-board ads across the States.

As part of the expansion of the campaign, the search giant has revealed that over two million companies are now using Google Apps.

Hit play to see more, while the UK-centric info can be found at www.google.co.uk/gogoogle.

Tags: Software Google Biz Advertising Email Online Google Apps

VIDEO: Google explains "Going Google" originally appeared on http://www.pocket-lint.com on Mon, 19 Oct 2009 14:13:56 +0100

Motorola's leaked Droid, a new Android-based handset, is getting very close to launch as Verizon - the mobile phone operator in the States that will offer the device - has begun a teaser campaign.

"All the things your phone doesn't do, Droid Does", states Verizon, in a direct attack on Apple's popular iPhone while the ad lists all the iPhone's "iDont's".

These include digs at the iPhone's lack of ability to run simultaneous apps, that fact that phone only has a 3.2-megapixel camera, lack of "open development", and no interchangeable battery.

Hit play now to see the ad/attack - the Motorola Droid is being prepped for a November launch - we will keep you posted.

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Tags: Phones Mobile phones Motorola Android Verizon Advertising Video Rumours iPhone Apple

VIDEO: Verizon teases with "Droid does" anti-iPhone ad originally appeared on http://www.pocket-lint.com on Mon, 19 Oct 2009 10:03:45 +0100

In order to reach out to the "tech savvy", it's been revealed the Conservatives will campaign via Spotify, the popular music streaming service.

PC Pro reports that the 40-second ads will feature the voice of the Tory party chairman, Eric Pickles, apparently criticising Labour's attempts to handle the economic crisis and urging a Conservative vote at the next General Election.

"We are always looking for new and relevant ways of engaging with people, and I think this Spotify advert adds to an already strong track record of being early adopters when it comes to online communication", says the shadow culture secretary, Jeremy Hunt.

"The growth of Spotify in the UK has been phenomenal. We were particularly impressed with its advertising model and its potential for political campaigning".

It's unknown if David Cameron uses the music streaming service. He made headline news in July for his comment on Twitter stating that "too many twits make a twat" although it's unlikely the micro-blogging service will be exempt from the Tory's election campaign.

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Tags: Audio Spotify Conservatives Advertising General Election

Tories to advertise on Spotify originally appeared on http://www.pocket-lint.com on Fri, 16 Oct 2009 16:10:09 +0100

Everybody likes a bit of fun for a Friday.

Even those wacky dudes over at Intel it would seem.

Corporate self-deprecation is all the rage and this still makes us chuckle.

If you've seen a video online that you want to tell us about email us via the feedback form.

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Tags: Video Websites Software Online Intel Advertising

VIDEO OF THE DAY ? Intel jokes originally appeared on http://www.pocket-lint.com on Fri, 16 Oct 2009 12:00:00 +0100

After months of rumours, leaked pics and reviews before it even got official, RIM has finally announced the Storm 2, the successor to its first touchscreen phone.

As well as an improved SurePress screen, and BlackBerry OS 5, the 2 benefits from the addition of Wi-Fi.

It will launch in the UK in time for Christmas on Vodafone and will be free for those prepared to sign up to ?35 per month, 2-year contracts.

Hit play on the video above for a quick look at the new handset, in the first official promo vid.

Related links:

• News - Vodafone and RIM make BlackBerry Storm 2 official

Tags: Phones Mobile phones BlackBerry RIM Advertising Video Vodafone BlackBerry Storm 2

VIDEO: BlackBerry Storm 2 gets official promo originally appeared on http://www.pocket-lint.com on Thu, 15 Oct 2009 09:19:51 +0100

Sony has often pushed the boat out for its advertising campaigns and its new Soundville short film is no exception.

Directed by Juan Cabral, the chap behind the colourful Bravia "Balls" ad, this documents 3 days in the life of the Icelandic town of Seydisfjordur, after it's been transformed into a giant soundspeaker system.

The footage is of ordinary Seydisfjordur villagers, around 400 of which live in the village during winter when this was shot.

Some of the music has been composed especially for the project, while Cabral says the best bit was that, "every morning I had to choose a track to wake people up... not just people but a whole village".

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Related links:

• VIDEO - Sony's strange PS3 Slim adverts
• Via - urlesque

Tags: Audio Sony Speakers Advertising Video Soundville

VIDEO: Sony loudspeakers entire Icelandic town for Soundville spot originally appeared on http://www.pocket-lint.com on Wed, 14 Oct 2009 16:36:35 +0100

Getting excited about the forthcoming release of DJ Hero? Well hit play on the vid-box above to see a new promo for the music-themed game.

As most of you will know, DJ Hero is a turntable-based take on the current crop of popular music games.

DJ Hero promises to "transform players into DJs who rule the club scene by creating original mixes of popular songs and music from the world's most exciting artists and DJs".

The game - and controller - is due for release in the UK on 30 October. Amazon's currently got a pre-order going on for ?89.99.

Tags: Gaming Xbox 360 DJ Hero Music games Advertising Video Microsoft Activision

VIDEO: New DJ Hero ad revealed originally appeared on http://www.pocket-lint.com on Mon, 12 Oct 2009 13:18:38 +0100

A new advert from Microsoft for its mobile platform sees the software giant pushing the "Windows Phone" branding that's gone live with the release of the 6.5 OS.?

Promoting the HTC Pure - this version of the ad is for AT&T in the States - some commentators argue the ad could be a little misleading in suggesting Windows Phone is a product, rather than a platform.

Hit play now to see the new clip, complete with app icons in white tights, and let us know if you think it's a classic or a clunker in the comments box below.

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Tags: Phones Advertising Microsoft Windows Phone Windows Mobile Video HTC

VIDEO: Microsoft pushes Windows Phone in new ad originally appeared on http://www.pocket-lint.com on Mon, 12 Oct 2009 12:43:27 +0100

Coke is launching a "worldwide social networking experiment", otherwise known as a publicity stunt, to help people find their doppelgangers.

With the laughably tenuous link that "if Coke Zero has Coke's taste, isn't it possible someone out there has your face?", the fizzy pop giant is creating a database of faces to match up look-a-likies.

Hit play now to see Coke's teaser ad for the service, which is due to go live as a Facebook app soon.

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Tags: Software Websites Facebook Coke Advertising Video

VIDEO: Coke using Facebook to find your evil twin originally appeared on http://www.pocket-lint.com on Thu, 08 Oct 2009 16:32:10 +0100

Yahoo's new Y!ou branding has gone live and brings with it a new TV campaign from the online company. One of those global village type efforts that Microsoft went through a phase of producing, showing how big and diverse the world is, but how you - yes y!ou - can personalise it and make it relevant, it's pretty much what you might expect. Hit play now and let us know if it makes you want to get a Yahoo account set-up (or hurt somebody) in the comments box below.

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Tags: Software Online Yahoo Search engines Advertising Video

VIDEO: Yahoo's Y!ou goes live originally appeared on http://www.pocket-lint.com on Mon, 05 Oct 2009 14:41:49 +0100

Free All Music is a company, based in Atlanta, which still reckons ad-supported MP3 downloads is a viable business model. The company thinks it can do better than Spiralfrog and its similar proposition, which disappeared last year, by making users pick their own adverts.

On the site, you pick which MP3 you want, then you choose a sponsor to "buy" if for you. The site then displays a 15-18 second video ad, and once that's complete you'll be able to download the file - a DRM-free 256kbps MP3 file.

The advertiser will then be able to use your username and purchase info in its own advertising around the web - so it could display to the world that you just picked up Lady Gaga's "Poker Face". Free All Music can therefore sell multiple adverts on each downloaded file.

The catch is that you can only download as much as advertisers are willing to pay for. If no-one's prepared to stump up for a track then you won't be getting it. The company is, at launch, aiming for "typical iTunes behaviour" - 15 songs every 3 months.

How well that'll gel with the typical audience for music startups - which tend to be both big music fans and big music consumers, not iTunes users - remains to be seen. If the company can get more advertising, then the song allowance will increase.

What everything hinges on, though, is catalogue. It's widely agreed that one of the reasons for Spotify's early success was the strength of its catalogue and the ease of use of the software. At the moment Free All Music only has one major label signed up.

Also, given the wealth of other sites offering semi-legal free MP3s - even before you start looking at file sharing networks - it seems like it'll be tough for Free All Music to gain a foothold. We'll keep you posted of the company's progress.

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Related links:

• News - 7digital to sell DRM-free MP3s from Warner
• Link - Free All Music

Tags: Audio Music downloads Free All Music Advertising

Free All Music to offer ad-supported free MP3s originally appeared on http://www.pocket-lint.com on Thu, 01 Oct 2009 11:18:21 +0100

doubleTwist, DVD Jon's media-syncing software company, is generating lots of publicity for a new version of its "media platform" product with a cheeky video that uses Apple's famous 1984 advert against it.

In the clip - shown above - drones wearing white iPod earphones are lectured to by a Steve Jobs-a-like until the screen is smashed with the message "On October 6 doubleTwist brings you choice".

Does the Apple-as-the-new-Microsoft argument ring true with you? Are you more likely to check out the new software because of this ad? Have your say in the comments box below.

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• Link - Double Twist

Tags: Audio Music software doubleTwist Apple Video Advertising iTunes

VIDEO: doubleTwist parodies Apple's 1984 ad originally appeared on http://www.pocket-lint.com on Thu, 01 Oct 2009 10:51:56 +0100

LG's just-announced GD510, or the "Pop" as the manufacturer is insisting it will be known, has got its first promo vid. Promoting simplicity as "supreme", the ad asks whether your personal style is "heavy" or "light", "gaudy" or "minimal" with the overall aim appearing to be that you admit that yes, you are simple.

Related links:

• News - Touchscreen LG GD510 launches as the Pop

Tags: Phones LG Mobile phones Advertising Video LG Pop LG GD510

VIDEO: LG GD510 Pop gets promo originally appeared on http://www.pocket-lint.com on Wed, 30 Sep 2009 15:40:55 +0100

LG's latest Black Label handset, the widescreen BL40, is now available in the UK and here's the new ad to try and convince you to take the plunge. Hit now to see the Kubrick-themed clip and then follow the link below to our freshly minted review of the new device.

Related links:

• Reviewed - LG BL40 Chocolate

Tags: Phones LG LG BL40 Advertising Video

VIDEO: New LG BL40 Chocolate ad apes 2001 originally appeared on http://www.pocket-lint.com on Wed, 30 Sep 2009 11:54:43 +0100

For the first time in a major economy, the internet sector in the UK's advertising market has overtaken the TV sector. It's a significant milestone for both the burgeoning web economy and the the faltering TV medium.

UK advertisers spent ?1.75 billion on web advertising in the first half of 2009 - 4.6% more than the same time last year - according to the Internet Advertising Bureau and PricewaterhouseCoopers. The web now accounts for 23.5% of advertising money spent in the UK - compared to 21.9% for television.

It was originally forecast that the milestone would be passed towards the end of the year, but TV ad spend has plummeted as a result of the recession, dropping 17% on last year's figures. It's now worth ?1.6 billion.

The UK is not the first country where this has happened - a similar watershed was met in Denmark six months ago. However analysts are saying that this is more siginificant in the UK, as it has a considerably larger economy.

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• News - Google trials

Tags: Software Online Biz Advertising TV Statistics

Internet becomes biggest ad market in the UK originally appeared on http://www.pocket-lint.com on Wed, 30 Sep 2009 10:35:32 +0100