29 April 2008 17:30 GMT / By Chris Hall
With the news that TomTom is aiming to bring HD Traffic to the UK in the summer of this year, we got our grimy mitts on the new system for a First Look. But is it worth splashing out on this new technology? We drove through Amsterdam rush hour to find out.The service works by collating data from a number of sources: from the GSM network, from other TomTom HD users and from more regular existing sources, such as traffic agencies and so on. TomTom assures us that this data is collected anonymously and not the start of some Orwellian nightmare.
So what is it? In our test device, the HD Traffic element replaces the power cable. The sealed body of the 12v plug contains all the workings, so no separate sim card to worry about. All you do is plug this into the power and your TomTom device (which needs to be traffic-enabled) and you are working with TomTom HD Traffic via a GPRS connection.
HD Traffic works in a similar way to the TMC option, i.e., you are presented with a traffic bar on the right of your display and this shows you upcoming delays on your route. The big difference is that the HD Traffic information updates every 3 minutes, as opposed to the 15 minutes for TMC. The system also contains much more data, so you have a better idea of what is really happening on the roads.
Depending on your setup, you can either reroute automatically to avoid this traffic, or just be alerted to it. As we drove, we found that the information was incredibly accurate and with a display showing an overview of Amsterdam we could see where all the congestion was. In navigation mode we had very accurate information about the delays up ahead and could even see road conditions change, and subsequently the TomTom change, with limited lag.
As an addition to the TomTom Go 930 Traffic, it is very good indeed and leagues ahead of the TMC offering. In our recent review of the Go 930, we criticised the straight plug of the TMC aerial, and unfortunately the current HD Traffic receiver also has a straight plug, a minor gripe.
HD Traffic is also available in a range of other devices as an integrated option, which we didn’t have a chance to test, but are currently only on sale in the Netherlands.
However, all this goodness comes with a catch: this is a subscription-based service. Out of the box the device works for a period of time – 6 months or 1 year – after which you’ll have to renew that subscription. TomTom envisage that people will use the device on their daily commute to make getting home from work as fast and stress free as possible which will justify the costs. Exact pricing was not available to us but will be available closer to launch.
First Impressions
So for us, yes, if you spend a lot of time behind the wheel, then this is vastly superior to your TMC version. However, whilst not knowing the cost, we do know that some people will only pay if they see the advantage on a daily basis.
Review Recap
- Made by
- TomTom
- Price as reviewed
- £TBC
- The good
- Simple to use, much more accurate than TMC
- The bad
- Ongoing costs
- First Impressions
- If you spend a lot of time behind the wheel, then this is vastly superior to your TMC version. Ongoing subscription might be a problem for some
Recommended articles
Car And GPS, GPS, TomTom







Is Facebook about to buy Opera to create own Facebook browser? EXCLUSIVE: Pocket-lint source tells us "yes"
Which smartphone is best for the sun? Screens for the Summer
Batman Nokia Lumia 900: Limited edition phone heading to UK Who are you? I'm Batman
Jony Ive: Next Apple product is our most important and best work yet Better than iPod, iPad and iPhone?
Dragon's Dogma Adventure time
Tom Clancy’s Ghost Recon: Future Soldier Roger likes a Tango at 12 o'clock
Canon EOS 5D MK III It's a hat-trick
Porsche 911 Carrera (991) 2012 pictures and hands-on WANT
Robert Moog Google doodle best yet, even better than Les Paul Synthesizer synthesiser
Microsoft Office coming to iPad and Android tablets this November A change of heart?
APP OF THE DAY: Mini Motor review (Android, iPhone and iPad) Top-down. Top app.
Toshiba AT300: The quad-core 10.1-inch ICS Android tablet UPDATE: Pricing unveiled
Sega serves up Virtua Tennis Challenge on the iPad and iPhone Smash-ing
APP OF THE DAY: Wyse PocketCloud Remote (Android) Work on your PC from anywhere in the world
Free Wi-Fi? Then give us your dog poo Dirt cheap
Olympus OM-D E-M5 review
The compact system camera to beat all others?
Nokia Lumia 900 review
Is big beautiful?
HTC One V review
V for victory?
Huawei Ascend G300 review
Big bang for your hundred quid
FIFA 12: UEFA Euro 2012 review
Lacks polish, if not the Polish
Asus Transformer Pad TF300T review
Transforms your money in to a great tablet
Nikon Coolpix P510 review
Does the P510 zoom beyond expectations?
Fujifilm X-Pro1 review
Like a Leica
Volkswagen Beetle Design 1.2TSi DSG review
The bug is back. Again.
BlackBerry Curve 9320 review
A BB for beginners?
Fujifilm FinePix HS30EXR review
Can Fujifilm’s latest put the ‘super’ in superzoom?
HP Envy 14 Spectre review
The Ultrabook that isn't an Ultrabook
The Walking Dead: The Game review
Fleshed out zombie bonanza
Sony Cyber-shot HX200V review
Superzoom master keeps the bar high