When we saw the Xbox One S at E3 earlier this year we thought Microsoft had Christmas in the bag. We'd heard of a new, more powerful PlayStation on the horizon, which went by the codenames PS4 Neo, PS4K and PS4.5, but didn't in our wildest dreams think it would be available this year.
However, during a dedicated media event in New York City, Sony blew our socks off. Not only is the PS4 Pro real, not only is it capable of 4K HDR gaming, but it's going to be available from 10 November. And at the staggeringly low price of £349 - some standard PS4 models currently cost that.
After the event we got to see some cool demos of the PS4 Pro in action, get up close to the console itself, and ask further questions about its capabilities.
You can check out our photos in the gallery above, but here are our initial impressions of the new king of gaming.
Specs are thin on the ground right now, but there's no doubt that the PS4 Pro has a lot of GPU and CPU power going on under the hood. It has a 1TB hard drive and comes with the much-rumoured, new version of the DualShock controller - which has an additional light strip along the top of the touchpad.
The controllers have all been hardwired for the event, but we expect that's to avoid them going missing and maintain battery life than anything else.
Aesthetically, the box is slightly odd looking. It is styled just like the new slimmer version of the PS4, but has an additional slice to its sandwich effect. A glow bar lights around the circumference of the machine - mainly at the front.
We had a demo of Days Gone, which showed comparative effects between 1080p and 4K resolutions, and HDR and non-HDR. It was simply superb with the Pro's extra processing power at work. If you have a 4K HDR TV you will get some incredible gaming experiences.
What's more, they won't cost you extra. Not only are plenty of new games, including Call of Duty: Infinite Warfare and FIFA 17, coming with 4K HDR support, they will be the exact same discs as the standard PS4 version.
There will also be patches available for many of your existing games too, to up the graphical fidelity.
Gaming isn't the only thing to benefit, video streaming in 4K HDR is also possible on the PS4 Pro. Both Netflix and YouTube have been announced as partners.
One alarming thing we are hearing though is that the Pro will not ship with a 4K Ultra HD Blu-ray player. So while you can play 4K content over the internet, you cannot spin UHD discs. Maybe the Xbox One S still has a chance after all.
4K Ultra HD Blu-ray playback aside, the PS4 Pro is an amazing games console which will rule the roost until Project Scorpio arrives next year. 4K HDR gaming is quite simply stunning, but its the price that impresses us most.
Sony has pulled something magical out of the bag and we cannot wait to get hold of a review unit to test fully.