Social networks not important, say marketeers

Only 10% use social networks to get to audiences

Marketeers Not Using Social Networks 0

2 December 2008 13:43 GMT / By Katie Scott

Despite the fact that we all spend far too much time on them, markeeters in the UK say that social networks have a limited reach for them.

According to a new survey by Epsilon, more than half of chief marketing officers (so the people trying to get their brand message out to Joe Public) say they are not interested in incorporating social networking sites into their marketing strategies.

55% said that they were not too interested or not interested at all.

And it seems they're going to cut down on email campaigns too - so less rubbish in our inboxes.

Nick Christie, UK country director of Epsilon International, claims that retailers see the equivalent of 14p revenue from each email delivered, which isn't very much.



Comments

  • This begs the question, where are these marketing folk going to find their customers?

    Assuming they are not all selling to technophobes any online destination that gets large numbers of people interacting has to be a good place to invite interest in your product. Maybe they have forgotten that it is the customer that creates the business.

    If they only see 14p from each email, then may I suggest they are spamming people, if the offers are targeted then the return will be much higher. Simply because your having a conversation on a subject the customer is interested in.

    So we should expect to see the 45% who are interested growing?

     Posted by Victor Aberdeen, England

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