High saturation and ultra-vivid colour are the promises being made by Kodak for its new Professional Ektar 100 film.
Available from the beginning of November, this new launch is also claimed to be "the world's finest grain colour negative film".
Kodak adds that it has a ISO 100 speed.
Says Mary Jane Hellyar, president, Film, Photofinishing and Entertainment Group and executive vice president, Eastman Kodak Company: "It is often the smallest details that mark the difference between a good photograph and one that stands out and becomes memorable.
"We’ve created a film that helps the photographer capture unprecedented detail in remarkably vivid colour."
The film is designed for pro photographers as well as advanced amateurs for applications such as nature, travel, fashion and product photography.