The Institute of Contemporary Arts is collaborating with Sony Ericsson to help celebrate its 60th anniversary and is inviting members of the public to take part via an innovative competition.
59 high profile names - spanning film, design, art, literature, music, fashion, science and politics and including Bloc Party, Peter Blake, Chapman Brothers, Alison Goldfrapp, Helena Christensen and Nathalie Press, have committed to produce images for a book and exhibition inspired by the theme of "Tomorrow".
All images will be taken using a Sony Ericsson K800i Cybershot phone.
One lucky member of the public will be chosen to complete the final 60th image for the project.
The winning participant will get to see their work form part of a visionary exhibition as well as having their image unveiled in a beautifully produced hardback book at a gala charity event, both at London’s ICA.
In addition, the winner will also receive a Sony Ericsson K800i Cybershot phone, a Bluetooth printer, a year’s membership at the ICA and a day with a professional photographer to learn tips from a master.
A judging panel comprising Ekow Eshun, Artistic Director of the ICA, John Harber, Managing Director of Sony Ericsson UK & Ireland and two of the 59 contributors will decide upon the all important 60th contribution from a member of the British public.
To enter this unique project, images can simply be sent via mobile MMS to email@example.com.
The competition runs until 2 March.