This video is basically one big advert, but if you're a fan of Apple's Jonathan Ive then it's worth a watch to see the talented Brit's take on the design of the new iMacs and the Magic Mouse.

Ive is joined by other Apple staffers taking you through the design, innards and even eco credentials of the new products.

Hit play now to see the video and check back soon for more Apple news from Pocket-lint.