Google has moved in to steal Bing's thunder by announcing it will be adding tweets to its search pages.
"At Google, our goal is to create the most comprehensive, relevant and fast search in the world. In the past few years, an entirely new type of data has emerged", Marissa Mayer, vice president of Search Products and User Experience said in a blog post before confirming:
"Given this new type of information and its value to search, we are very excited to announce that we have reached an agreement with Twitter to include their updates in our search results".
However unlike Bing's offering, which went live earlier on Wednesday, Google's won't be live for a couple of months according to Mayer:
"We look forward to having a product that showcases how tweets can make search better in the coming months".
Earlier on Friday, Microsoft confirmed that it would be bringing Twitter and Facebook status updates to its search engine, bing.com.
"We have two deals to announce", said the demo man at the Web 2.0 summit conference. "The first is Twitter, which will be going live in the beta straight away, the second is Facebook which will come later".
Both systems will access all public data, leaving direct messages secure and out of sight. The tweets will, however, be vetted for quality and factor in a number of features including quality of tweet, the length and relevancy of the tweet, the Twitter users social standing (ie number of followers) as well as the tweet is being re-tweeted.
Search it seems, just went real-time.