Philips DirectLife launches

Philips wants to help consumers get fit with the launch of Philips DirectLife, a new customised, interactive fitness program that is said to offer "a fun and simple solution to people eager to adopt a more active lifestyle".

DirectLife records daily movements via a wearable "Activity Monitor", info from which is then transferred to a PC via USB. Once uploaded to a personal web page, a record is kept of activity, and compared to targets. The program also offers an online "personal coach" to give advice, as well as stats, tips and activity ideas provided on the web page.

Philips DirectLife says this "monitoring, measuring and motivating... will lead to healthier everyday decisions and longer lasting, more active lifestyle changes".

DirectLife is now available for consumers in the States at www.philips.com/directlife for an initial fee of $99 plus shipping. After 4 month's free, the monthly cost is $12.50.



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