VIDEO: Sony loudspeakers entire Icelandic town for Soundville spot
Sony has often pushed the boat out for its advertising campaigns and its new Soundville short film is no exception.
Directed by Juan Cabral, the chap behind the colourful Bravia "Balls" ad, this documents 3 days in the life of the Icelandic town of Seydisfjordur, after it's been transformed into a giant soundspeaker system.
The footage is of ordinary Seydisfjordur villagers, around 400 of which live in the village during winter when this was shot.
Some of the music has been composed especially for the project, while Cabral says the best bit was that, "every morning I had to choose a track to wake people up... not just people but a whole village".