Polaroid re-launch announced

Summit Global, the licensee of the Polaroid brand, has officially announced the world re-launch of Polaroid, with both instant photography products and digital offerings due to be re-available.

The new Polaroid will manufacture a range of instant film products like the Polaroid 600 instant film, and also re-introduce a range of instant cameras including the "Polaroid One".

A great success for the Impossible Project, campaigners who worked hard to see instant film back to realistic prices, it's thought this move will bring Polaroid to a whole new audience, as well as appease retro-photography fans.

In addition to film-based efforts, Polaroid will also work on ZINK tech with ZINK Imaging, a team-up last seen in the Polaroid POGO instant digital printer.

Along those lines, there are also plans to market the digital Polaroid "Two"and plans have been revealed to produce a Polaroid "Three" - an instant digital camera that produces 4-inch by 3-inch instant digital photos.