NBC denies Apple's iTunes contract claims
Claims Apple just in it for the hardware sales
3 September 2007 2:00 GMT / By Stuart Miles
NBC Universal has said that it is "disappointed in not being able to successfully negotiate a new iTunes agreement with Apple".
In a statement from the company's EVP Communications, Cory Shields, posted on Bloomberg.com, the company refutes claims from Apple that it insisted on doubling the wholesale price of its TV shows and instead claims that Apple's iTunes service is designed to drive sales of Apple devices.
"We never asked to double the wholesale price for our TV shows. In fact, our negotiations were centred on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers."
The company also said that it asked Apple to take concrete steps to protect content from piracy.
PHONES
Nokia N900 mobile phone Will this revive Nokia's fortunes?
PHONES
PHOTOS: First ELSE hands-on Up close and personal
AUDIO
Vodafone Pocket-lint Gadget Awards date confirmed and tickets on sale Get your tickets today
Comments