When we first spotted these available as a Far Eastern import way back in 2007 they were being sold for near on $90, which makes Firebox's from £14.99 pricing seem positively reasonable.

The cutesy, penguin-shaped drives are available complete with scarf, in different shades, or with a Santa hat, for those feeling the festive spirit already.

On sale now, the drives play nice with Macs as well as PCs, come in 2GB or 4GB capacities and offer some water resistance, as indeed do their real-life counterparts.