Lambretta is said to have entered a new era with the launch of the world's first Lambretta bicicletta, the limited edition Li126.
Modelled on the Lambretta driven by Jimmy in cult film Quadrophenia, the Li126 is a "city cruiser" angled at both men and women "who appreciate style and design".
Offering Lambretta's vintage styling but with a modern twist, retro colours and chrome compliment the Lambretta badge and logo incorporated into the design.
Every one of the 500 limited edition models is individually numbered and comes with its own certificate of authenticity.
Due to debut at the London Cycle Show 2009 at Earls Court, from the 8 October, in the UK Fisher Outdoor Leisure will be offering the bike for its RRP of £599.