Apple, keen to push its eco credentials after criticism from the likes of Greenpeace in the past, has launched a shiny new section on its site covering all things "environment".
Areas covered include energy efficiency, the recycle-abilty of products and Apple's free recycling programme, details of toxic materials and then and now comparisons for certain products.
There are also "product environmental reports" on all the current range products from the manufacturer, offering detailed breakdowns of what the products are made off, their power consumption levels and even their packaging.
Within the content, Apple has revealed its corporate carbon emissions for the first time.
"We're the only company in our industry that considers the environmental footprint of every product we make. And we're the only company to add up all our greenhouse gas emissions and tell you how they are distributed across - and beyond - a products lifespan", Apple says.