It seems Microsoft is taking more than Apple's retail business model with its new high street stores - it's nicking staff too.
Reports into The Loop suggest that Microsoft is poaching Apple retail store managers to run its own retail chain, branches of which are due to open this year.
The Loop says that in addition to "significant raises", managers are being offered moving expenses.
Once successfully poached, the ex-Apple bosses are then recruiting their previous top sales staff with the lure of higher salaries.
Previous reports have suggested the location of Microsoft's new stores will be near to existing Apple stores, seeing the two tech giants go head-to-head on the high street.