We brought you the video for Min Kyu Choi's folding plug, but we love it so much, we couldn't help but grab some hands-on time with a prototype of the plug and travel adapter whilst chatting to its designer.
The folding plug system was recently awarded third place in the James Dyson Awards for 2009, which aims to reward and encourage innovative and practical design solutions.
"Manufacture involves insert-injection moulding", commented Min Kyu Choi, "which is expensive". Telling us that securing investment and passing all the necessary safety standards was the current focus.
The folding plug has a distinct Apple feel to it, which is no surprise as the thin MacBook Air was the inspiration for the design.
We also took a look at the travel adapter, which lets you plug in three folding plugs (which will work when folded), or opt for the double USB adapter.
You can check out Min Kyu Choi's website, link below, with lots more on the folding plug there.