Jessops has announced it will be offering the Fuji Finepix J30 exclusively in blue.
Launched earlier this summer, the J30 is aimed at the beginner slash budget end of the market and is already on sale in pink, black and silver.
The blue version shares the same specs as the previous models and offers 12-megapixels, a 3x optical zoom and a 2.7-inch screen.
Weighing 130 grams, the compact snapper features face detection, automatic red eye removal, automatic scene recognition and offers a panoramic shooting mode which stitches three shots together.
The Fuji Finepix J30 in blue is priced at £129 and is available now at Jessops stores and online.