Whilst the world was looking towards Apple, we managed to get our hands on something sweeter than the common-or-garden fruit at the launch at the new London store in Mayfair.

Here we have the new Leica M9, which steps into the shoes of the M8, presenting a full-frame, 18-megapixel, digital rangefinder alternative to your usual snapper.

Delicately machined in Portugal and assembled and calibrated in Germany, the new Leica M9 oozes retro cool.

If you want to know how much it is, you probably can't afford it.