Fresh from IFA 2009 is the announcement that Sony Pictures Home Entertainment has announced the European launch of movieIQ, a new Blu-ray disc feature powered by Gracenote.

The thinking behind the new feature is to allow users to access a real-time movie database enabled through BD-Live. The upshot of which means that a movieIQ enabled Blu-ray disk coupled with an internet connected Blu-ray player will deliver information on cast and crew as well as relevant trivia of the film being watched.

The technology takes advantage of Gracenote’s "Video Explore" solution, which brings powerful search and navigation capabilities to connected consumer electronic devices.

Ross Blanchard, VP of Business Development at Gracenote said: "We are thrilled to be partnering with Sony Pictures to deliver movieIQ, a feature that takes full advantage of the Blu-ray format’s internet connectivity and truly demonstrates that Blu-ray is the future of home entertainment”.

The feature should be out this month with the upcoming film releases "Angels & Demons" and "Terminator Salvation".