Sony's Playstation Network now has 27 million registered accounts, CEO Howard Stringer told journalists at Sony's IFA press conference.

The service, delivers online gaming and digital media to subscribers - much like Microsoft's Xbox Live. It can also deliver streaming video and Sony's planning a big push for this one - covering all the major studios in Europe as well as smaller local ones.

The service will also be tied in more with Sony's other companies - Sony Pictures, Sony Music, Sony Ericsson, and Sony Computer Entertainment. It's all coming together under the banner of "make.believe" for greater integration between Sony's different branches.