Apple has started sending out invites to journalists in the US for its, much rumoured, 9 September iPod launch event.
Titled "It's only rock and roll, but we like it" the event will come two days after the American bank holiday, Labour Day, and fall on the same day of The Beatles: Rock Band launch.
Apple has choosen a downtown San Francisco venue rather than holding a "town hall" meeting at the company's headquarters in Cupertino.
It is widely expected that Apple will launch a range of new iPod's with built in cameras at the event.
Other rumours suggest an Apple iTablet, or The Beatles music collection available in the iTunes store however industy sources claim the iTablet, as it has been dubbed, isn't due until 2010.
The Beatles link isn't likely to happen either considering Apple has used Rolling Stone lyrics for the invite, although conspiracy theorists will probably suggest this is to throw journalists off the scent.
What do you think the company is announcing?