Sony announces, we snap. That's how it went with the launch of the Pocket eReader from Sony on Tuesday at the New York Public Library.

The new eReader will come in the guise of a new budget model, the Reader Pocket Edition, or PRS-300.

Costing around £190 in the UK when the go on pre-order starting Wednesday while in the US they will be priced at $199. Ouch.

The Reader Pocket Edition model offers a 5-inch e-paper display and will be available in rose and silver, and surprisingly that rose colour isn't that bad.