d3o, super-flexible, but very strong and protective material, has made it into yet another product, this time an iPhone case to protect your iPhone or iPhone 3GS.

The case promises to be soft and subtle when wrapped around your phone, but hard on impact when it's dropped giving you the best of both worlds.

The technology until now has been only really used in sports equipment like biking jackets to save you from breaking a rib when you get into an accident.

It's available now for £14.95.