Sony talks up "21st century slideshow"

Sony is talking up the return of the slideshow, claiming the 21st century slideshow is now as popular with today's consumers as the original projector-powered version was in its Seventies hey-day.

"Friends and family are now sharing digital photos of their lives at every opportunity. The old slide show of the 1970s has been transformed. It has become a shared landscape of our lives, a landscape that is being made immortal through digital images", futurologist Ray Hammond is quoted as stating.

Recent research from Sony suggests that 90% of the UK believe sharing and showing images is now easier than ever before thanks to current technology available, while 60% of the UK would host a "slideshow party" to bring family and friends together.

Hammond continues:"Digital images have replaced words for many young people in the early 21st Century. The ease of creating and sharing images on the Internet has created a new visual language of 'the now'. Digital imagery is immediate, global and universal. Every individual is a photo-journalist reporting on his or her life".